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Social Marketing

Strategi Jitu Mengatasi Masalah Sosial di Indonesia

Pemasaran Sosial merupakan strategi pada aktivitas non komersial yang bertujuan untuk memecahkan berbagai masalah sosial yang terjadi di masyarakat. Konsep yang digunakan adalah teknik pemasaran dan komunilasi sehingga dalam pelaksanaannya akan sangat memertimbangkan product, price, place, dan promotion serta menggunakan teknik komunikasi yang tepat. Keunggulan strategi ini sudah terbukti pada program Keluarga Berencana, program BPJS, dan beberapa program kesehatan. Salah satunya program kesehatan yang sukses menggunakan strategi ini adalah Program Obat Generik yang menjadi fokus kajian dalam buku ini. Produk obat generik selalu dikembangkan untuk menjaga kualitas serta untuk memenuhi keinginan dan harapan khalayak. Produk yang tadinya tidak dikemas dengan baik sekarang ini sudah dikemas seperti obat-obat kemersial lainnya. Produk yang tadinya dibuat dalam bentuk tablet atau kapsul. Harga obat generic jauh lebih murah dibandingkan obat komersial sehingga lebih banyak khalayak yang bisa mengakses obat ini. Kalau dulu tempat distribusinya hanya di Puskesmas dan rumah sakit pemerintah saat ini sudah bisa diperoleh di apotik lain sehingga mudah diperoleh. Promosinya pun dilakukan seperti promosi obat komersial. Dengan demikian kemampuan obat generik dalam memperbaiki kesehatan masyarakat, khususnya kelas menengah ke bawah menjadi lebih sukses.

Selective Communication dan Karakteristiknya Direct mail merupakan salah satu
media komunikasi selektif yang sangat efektif untuk menjangkau sasaran
potensial. Dengan tepat bisa menjangkau alamat khalayak potensial, yang
penting alamat sasaran jelas dan dapat dijangkau. Pesan yang disampaikan
melalui media ini dapat mengarah pada perubahan perilaku. Online merupakan
media selektif yang bersifat interaktif sehingga khalayak bisa bertanya tentang
hal-hal yang ...

The Poetry connection

an anthology of contemporary poems with ideas to stimulate children's writing

Dumb Things Smart Christians Believe

Misbeliefs that Keep Us From Experiencing God's Grace

Gary Kinnaman contends that many Christians are blinded by what he calls "popular and nonbiblical notions" of God. Applying personal anecdotes, stories from the lives of others, and a large dose of humor, the author challenges ten beliefs that are obstacles to the experience of God's love and providence. With a lighthearted touch, the author rescues readers from stubborn religious lies, such as God grades on a curve; the better you are, the bigger the blessing. And whoppers, such as if God leads you to something, everything will work out just great. Witty and engaging, Kinnaman may offend Christians of all traditions as he provokes them to think more deeply about their faith and their behavior.

... the converted slave trader who wrote 'Amazing Grace'—persuaded Wilberforce
that Godwanted him to stayin politics ratherthan entertheministry. 'TheLord has
raised you up for the goodof the nation.' “After much prayer and thought
Wilberforce concluded that Newton was right. God was calling him to champion
the libertyof the oppressed—as a Parliamentarian. 'My walk,' he wrote in his
journal in 1788, 'is apublicone. My businessis inthe world; and I must mix in the
assemblies of ...

The Action Research Dissertation

A Guide for Students and Faculty

The first edition of The Action Research Dissertation: A Guide for Students and Faculty was a first-of-its-kind reference, distilling the authors’ decades of action research experience into a handy guide for graduate students. The Second Edition continues to provide an accessible roadmap that honors the complexity of action research, while providing an overview of how action research is defined, its traditions and history, and the rationale for using it. Authors Kathryn Herr and Gary L. Anderson demonstrate that action research is not only appropriate for a dissertation, but also is a deeply rewarding experience for both the researcher and participants. This practical book demonstrates how action research dissertations are different from more traditional dissertations and prepares students and their committees for the unique dilemmas they may face, such as validity, positionality, design, write-up, ethics, and dissertation defense.

that allows the researcher to reflect on the research process as well as the
findings, which seldom can be easily formulated as propositional knowledge.
Finally, action research has grown out of very different research traditions and
has ...

Dialogue, Science and Academic Writing

This book investigates the dialogic nature of research articles from the perspective of discourse analysis, based on theories of dialogicity. It proposes a theoretical and applied framework for the understanding and exploration of scientific dialogicity. Focusing on some dialogic components, among them citations, concession, inclusive we and interrogatives, a combined model of scientific dialogicity is proposed, that reflects the place and role of various linguistic structures against the background of various theoretical approaches to dialogicity. Taking this combined model as a basis, the analysis demonstrates how scientific dialogicity is realized in an actual scientific dispute and how a scientific project is constructed step by step by means of a dialogue with its readers and discourse community. A number of different patterns of scientific dialogicity are offered, characterized by the different levels of the polemic held with the research world and other specific researchers – from the “classic”, moderate and polite dialogicity to a direct and personal confrontation between scientists.

It is “a strategy that stresses the involvement of the writer and the reader in a
shared journey of exploration, although it is always clear who is leading the
expedition” (Hyland 2001a: 560). This strategy is even more significant when
activities on ...

Hermawan Kartajaya on Targeting

Targeting, secara sederhana, adalah proses menentukan pasar yang tepat bagi produk Anda. Tidak hanya itu, targeting merupakan strategi mengalokasikan sumber daya perusahaan secara efektif, yang harus dilakukan untuk mempermudah proses penyesuaiannya ke dalam segmen-segmen pasar yang telah Anda pilih. Contoh targeting yang sukses adalah Sampoerna A Mild. Pada mulanya, rokok “nanggung” yang bukan tradisi Nusantara itu disambut sunyi. Tapi, Sampoerna tahu, jumlah pengisap rokok yang mulai sadar kesehatan terus bertambah. Sehingga, A Mild, yang mengaku sebagai rokok berkadar nikotin dan tar rendah, membidik mereka secara elegan dan konsisten. Alhasil, A Mild menjadi raja baru yang mengundang banyak cemburu. Demikian pula Extra Joss, yang jitu memilih Chrisjon sebagai bintang iklan. Lima kali mempertahankan gelar juara tinju WBA, citra jagoannya sangat pas bagi target yang disasarnya: orang-orang yang mendamba ketangguhan dan kemenangan. Dengan ketajaman inteligensia dan kekuatan data lapangan, Hermawan Kartajaya, Asia's leading marketing strategist, mengupas secara lugas bagaimana cara membaca dan membidik sasaran bagi produk yang hendak Anda tawarkan. Sebuah bacaan wajib bagi para pelaku bisnis mana pun. [Mizan, Pustaka, Referensi, Bisnis, Indonesia]

Hermawan Kartajaya. tara lain: Creating Land of Golden Opportunity: 30 Tahun
Perjalanan Summarecon dari Rawa-Rawa Menjadi Kota Penuh Warna (
MarkPlus&Co, 2005); Creating and Managing A Breakthrough Product:
Perjalanan 15 ...

Jewish Spiritual Parenting

Wisdom, Activities, Rituals and Prayers for Raising Children with Spiritual Balance and Emotional Wholeness

Spiritually nourishing approaches to help you become more insightful, inspired parents and raise soulfully engaged children. Kipnes and November share their hard-won parenting techniques and spirit-filled activities, rituals and prayers to help you cultivate strong Jewish values and cherished spiritual memories in your own family.

How would you describe your parents' parenting styles? In what areas did they
work together? In what areas did they seem to be at cross-purposes? 2. What
enduring parenting memories do you have from childhood? What did you learn
from ...

Dekonstruksi tradisi

kaum muda NU merobek tradisi

Buku yang ada di tangan pembaca ini merupakan hasil renungan penelitian
penulis ketika menempuh studi akademik tertinggi di Universitas Islam Negeri
Sunan Kalijaga Jogjakarta. Judul buku ini awalnya "Gerakan Pembaharuan
Islam ... Secara sosiologis-politis, perlu diungkapkan bahwa tulisan ini
merupakan kegelisahan penulis yang notabene dibesarkan di kalangan tradisi
agama yang sangat kuat dan terkesan "kuno". Tradisi menjadi buku suci yang
harus dipedomani dan ...