Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation ...
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Illustrated with a trove of rich cases of model museum practices around the world, this book is a must-read to all museum management and boards." —YORAM (JERRY) WIND, The Lauder Professor and professor of marketing, the Wharton School, ...
War on Terrorism, 2001- ; press coverage; mass media; political aspects; Arab countries.
War on Terrorism, 2001- ; press coverage; mass media; political aspects; Arab countries.
Few books on Saudi Arabia deal with primary sources in examining internal Saudi dissent. In contrast, Saudi Arabia and the Politics of Dissent relies on field work and the analysis of more than 100 taped sermons by Saudi Islamic activists, examining their personal backgrounds, their rhetoric, and their strategies. Mamoun Fandy traces the evolution of Islamic opposition in Saudi Arabia, focusing on the Gulf War and its aftermath and scrutinizing the works of Safar al Hawali and Salman al-Auda. He also documents the history of the Shi`a Reform Movement and its leader, Sheik Hassan al-Safar, of Mohammed al-Mas`ari and his Committee for the Defense of Legitimate Rights, of Sa'd al-Faqih and the Movement of Islamic Reform in Arabia, and finally the radical Usama bin Laden and his organization. By analyzing the Saudi opposition’s use of modern technologies of communication and discussing the ways in which supposedly fundamentalist thinkers have been influenced by global debates and events, this book contributes significantly to the theoretical debate on domination and resistance in the current age of globalization and postmodernity.
Mamoun Fandy traces the evolution of Islamic opposition in Saudi Arabia, focusing on the Gulf War and its aftermath and scrutinizing the works of Safar al Hawali and Salman al-Auda.
Ditulis dalam susunan bahasa yang dapat dipahami oleh berbagai kalangan, tentunya, pemaparan hasil riset serta lampiran dua contoh naskah drama propaganda ini terlalu sayang untuk dilewatkan oleh para pencinta dan pelaku teater yang serius. [Dewi Noviami—Ketua Komite Teater Dewan Kesenian Jakarta periode 2013-2015] Buku Sandiwara dan Perang karya Fandy Hutari bisa melengkapi pengetahuan sejarah teater modern Indonesia yang dikupas cukup detail lewat penelitian yang panjang, patut dibaca oleh para pekerja teater Indonesia. [Rita Matu Mona—Aktor Teater Koma] Dengan membaca buku ini, kita akan tahu bagaimana seni, yang biasanya dianggap remeh atau bahkan dianggap sebagai hiburan belaka, sebenarnya mempunyai peran yang luar biasa, bahkan dapat dipergunakan menjadi kaki-tangan pihak penjajah. [Soe Tjen Marching—Pendiri Lembaga Bhinneka, penulis, dan komponis] Buku ini menjadi penting artinya karena hadir di tengah keterbatasan buku-buku drama di Indonesia. Pertunjukan dan naskah sandiwara adalah “artefak” karena telah merekam dan menyimpan jejak perjalanan bangsa ini dan Fandy berhasil mendedahnya. [Lina Meilinawati Rahayu—Staf pengajar Sastra Indonesia Universitas Padjadjaran] Dalam Sandiwara dan Perang, Fandy Hutari menelusuri peran sandiwara sebagai media propaganda pada zaman pendudukan Jepang di Indonesia lewat telaah arsip-arsip sejarah yang jarang disentuh atau tidak terlalu banyak diketahui. [Iskandar Zulkarnain—Staf pengajar Universitas Padjadjaran dan Universitas Islam ’45 Bekasi, peneliti arkaeologi media digital di Indonesia] Melalui kerja riset sejarah, Fandy menawarkan refleksi historiografi wajah kebudayaan masyarakat Jakarta yang lampau pada masa Jepang, di mana sandiwara disadari Jepang sebagai power culture dan berperan aktif sebagai media propaganda dan alat politik. [Ratu Selvi Agnesia—Pengamat teater dan penulis lepas seni budaya]
Ditulis dalam susunan bahasa yang dapat dipahami oleh berbagai kalangan, tentunya, pemaparan hasil riset serta lampiran dua contoh naskah drama propaganda ini terlalu sayang untuk dilewatkan oleh para pencinta dan pelaku teater yang serius. ...
Focusing on al-Jazeera and other Arab networks, this book examines the battle between the Arab world and the West through the popular medium of television. It explores how autocratic governments control the media in order to preserve their own power while simultaneously engaging in a war of words.
Focusing on al-Jazeera and other Arab networks, this book examines the battle between the Arab world and the West through the popular medium of television.
