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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Marketing. to. Healthcare: Challenges. and. Opportunities. Maria do Rosário
Cabrita Universidade Nova de Lisboa, Portugal Miriam Cabrita Universidade
Nova de Lisboa, Portugal ABSTRACT There is now an emerging view of health
care as a sector of the economy. The subject is increasingly gaining the interest
of policy makers and health care industry researchers as a way of modifying the
incidence and impact of unhealthy behavior and disease. Health-related social
marketing is ...