Sebanyak 2 item atau buku ditemukan

Winning Behavior

What the Smartest, Most Successful Companies Do Differently

Winning Behavior gives companies a new way to increase business: by "out behaving" rivals so that customers see a positive behavioral difference at every customer touch point-from product development and branding to bids and proposals, service, and much more. It is this company-wide Behavioral Differentiation that breeds lasting customer loyalty by allowing any company to distinguish itself from competitors in a tough, crowded market.Winning Behavior will prove to be a landmark book in the literature on customer service and customer relationship management: there has never been a book on Behavioral Differentiation before, but readers will see its potential in the results of the blue-ribbon organizations that practice it.Packed with eye-opening case histories and examples: Ritz-Carlton, Harley-Davidson, Enterprise, Rent-a-Car, Wal-Mart, Features, exclusive interviews with high-profile executives including: George Zimmer (Men's Wearhouse), Hans-Olof Olssen (Volvo), Piers Marmion (Heidrick & Struggles) and others,

Winning Behavior gives companies a new way to increase business: by "out behaving" rivals so that customers see a positive behavioral difference at every customer touch point-from product development and branding to bids and proposals, ...

The Behavioral Advantage

What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

In their book Winning Behavior, the authors showed how great companies outperform good ones through behavioural differentiation-going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage focuses on showing business-to-business (B2B) companies how to use a multi-front approach to business interaction.

In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every ...