Sebanyak 1 item atau buku ditemukan

The Behavioral Advantage

What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

In their book Winning Behavior, the authors showed how great companies outperform good ones through behavioural differentiation-going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage focuses on showing business-to-business (B2B) companies how to use a multi-front approach to business interaction.

In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every ...