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Media Planning - From Recency to Engagement

Media planning was a cost; a base-camp support group for those highly paid troops on the front line. That has changed. Agency Media has come a long way from the mail-room assignment of simply delivering the message. Today, media planners are responsible f

Media planning was a cost; a base-camp support group for those highly paid troops on the front line.

Managing Industrial Research Effectively

Observers across the ideological spectrum concur that more R&D means a more vibrant economy, but there is little consensus on the specifics of how R&D generates this result, how R&D managers should assess the likely utility of proposed research projects,

Observers across the ideological spectrum concur that more R&D means a more vibrant economy, but there is little consensus on the specifics of how R&D generates this result, how R&D managers should assess the likely utility of proposed ...