Media Planning - From Recency to Engagement
Media planning was a cost; a base-camp support group for those highly paid troops on the front line. That has changed. Agency Media has come a long way from the mail-room assignment of simply delivering the message. Today, media planners are responsible f
- ISBN 13 : 813140188X
- ISBN 10 : 9788131401880
- Judul : Media Planning - From Recency to Engagement
- Pengarang : Erwin Ephron,
- Penerbit : ICFAI Books
- Bahasa : en
- Tahun : 2006
- Halaman : 152
- Halaman : 152
- Google Book : http://books.google.co.id/books?id=dJsh6Ycr6NAC&dq=inauthor:erwin&hl=&source=gbs_api
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Ketersediaan :
Media planning was a cost; a base-camp support group for those highly paid troops on the front line.