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Mastering Online Marketing

12 Keys to Transform Your Website Into a Sales Powerhouse

Learn to avoid the #1 problem that plagues most online businesses--an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon--but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology--including Web 2.0 innovations, web conferencing, podcasts, blogging and more--this comprehensive manual puts website owners on the road to profitability.

Some of us are terrible spellers. Some of us don't know the difference between a
noun and a verb, let alone a dangling participle. Some of us mix tenses (heaven
forbid) in the middle of a sentence. And some of us don't know where to begin.

Write Your Business Plan

Get Your Plan in Place and Your Business off the Ground

More than 15 years ago, the staff at Entrepreneur Media introduced bestseller Start Your Own Business. Since its release, Start Your Own Business has sold more than 300,000 copies and has been called “the best startup book of all time.” At it again, the staff at Entrepreneur delivers a new dose of fundamental startup how-to, backed by 33+ years at the forefront of small business. Write Your Business Plan takes aspiring entrepreneurs past one of the hardest steps of startup second to committing to their business goal — defining how to achieve it. Each chapter is devoted to analyzing, explaining, and presenting practical instruction on developing a business plan relevant to today’s marketplace and lending landscapes. Appropriate for both existing companies and brand-new startups, this guide is divided into three sections: Before Writing Your Business Plan, Writing Your Business Plan, and Enhancing Your Business Plan. Starting with basic FAQs, experts then lead readers into evaluating their venture, identifying what type of plan they need, and getting their plan on paper and polished for their intended audience. Coached by a diverse group of experts and successful business owners, readers gain an in-depth understanding of what’s essential to any plan, what’s appropriate for their industry, and what they can do to ensure success.

Get Your Plan in Place and Your Business off the Ground The Staff of
Entrepreneur Media. 1. Why do people buy from me instead of my competitors?
Think about this question in terms of product characteristics. Ask your customers
why they buy from you. Ask noncustomers why they don't. Ask suppliers,
colleagues, and anybody you can find. Use online surveys, read reviews on
places like Yelp or Angie's List, and get a feel for what people like and don't like
about the places that do ...

The Plan-As-You-Go Business Plan

The principal author of Business Plan Pro, the country’s bestselling business plan software, simplifies the business planning process and reveals how to create business plans that grow with the business. Providing adequate guidance for every situation and every stage of business, readers are trained to ignore the traditional, formal cookie-cutter plans that other business planning resources offer and to focus on tailoring a plan to their company; allowing them to literally plan as they go and to, ultimately, steer their business ahead while saving time. Clear-cut instructions help business owners quickly build the type of plan that works for them—one that helps them take total control of their business, improve profits, raise capital, operate a profitable enterprise, and stay ahead of the competition. Very comprehensive, yet easy-to-understand, this business tool offers more than just the nuts and bolts of writing a business plan—the author also provides invaluable insight through real-life examples illustrating key points and avoidable mistakes as well as cutting-edge information for the 21st century entrepreneur. This guide is designed to be a reliable tool for those entering into the world of starting and owning their own business.

and cash-flow projections and decide who will do what, and you want to track
progress against goals, so you do need a plan. But it's not going to be a formal
business plan document with a heavy market analysis and competitive analysis.
It's going to stay on your computer. You may or may not do a special research
and analysis project for this plan, but either way, you're comfortable with your
sense of the market and the strategy you're developing. So if you don't have to do
the formal ...

Start Your Own Public Relations Business

Your Step-By-Step Guide to Success

The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: • Set up your own PR firm • Choose your market niche • Win over, sign, and keep clients • Build strong, well-planned campaigns using the latest tools of the trade • Develop prosperous relationships and partnerships • Boost profits by expanding your business • And more Go from public relations pro to CEO! Start your own public relations firm today!

“A public relations professional egy, doing research, writing press materials, is
part business manager, part calling reporters, setting up press conferences,
fielding media requests, helping clients deal with a crisis situation, and any of the
 ...

Start Your Own E-Learning Business

Using computers for education and training, an industry that barely existed a decade ago, is a fast-growing business opportunity for enterprising people who enjoy helping others learn and who are comfortable with computers. Start Your Own E-Learning Business, part of Entrepreneur magazine's popular StartUp series, is based on extensive interviews with industry experts and educators, market analysts, and founders of e-learning ventures large and small.

This guide covers the vast selection of roles you can choose from, including: Teaching businesses computer basics, management techniques, or programming skills Publishing guides to help employees understand their firm's software Producing ...

Start Your Own e-Learning Business

Your Step-By-Step Guide to Success

In the Information Age, the personal computer is becoming as pervasive as the telephone and television. It accesses vast stores of constantly changing information and the ability to navigate it and the Internet has become a professional necessity for a majority of white and blue collar jobs. And the key to opening that doorway is computer-based learning—“e-learning.” Using computers for education and training, an industry that barely existed a decade ago, is a fast-growing business opportunity for enterprising people who enjoy helping others learn and who are comfortable with computers. Start Your Own e-Learning Business shows you how to become the person people turn to when they need to catch up on essential skills and knowledge. This guide covers the vast selection of roles you can choose from, including: • Teaching businesses computer basics, management techniques, or programming skills • Publishing guides to help employees understand their firm’s software • Producing interactive content that explains products to customers • Creating Web sites to help students do their homework or seniors hone their Internet skills • Providing content, marketing help, or tech services for other e-learning firms • Brokering classes, recruiting students, or reselling CD-based courses for other businesses

This guide covers the vast selection of roles you can choose from, including: - Teaching businesses computer basics, management techniques, or programming skills - Publishing guides to help employees understand their firm's software - ...