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Social Marketing

Changing Behaviors for Good

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Product, not promotion, is the most important component of the marketing mix.
Offer them benefits, not just fear. Offer them a tangible good or service to help
them perform a behavior, not just a brochure. Adopt these principles and you
shall win. —Dr. Sameer Deshpande University of Lethbridge You are (finally)
ready to develop your marketing strategy. You have identified a target audience
and developed rich descriptions using relevant demographic, geographic,
psychographic, and ...

Social Marketing

Why Should the Devil Have All the Best Tunes?

Managing Workplace Diversity and Inclusion provides a comprehensive overview to understanding and managing diversity in the workplace. Intended for upper-level undergraduates as well as graduate students in Psychology and Human Resources Management, this textbook introduces readers to the concept of diversity as well as relevant theoretical topics including oppression, power, and the social construction of difference. Rooted in a psychological approach, it applies relevant psychological methods to understanding diversity issues within organizations, covering topics such as diversity training, mentoring, group dynamics, employment law, and organizational change. Each chapter presents engaging scenarios and concludes with relevant questions to stimulate learning and help students conceptualize and contextualize diversity in the workplace.

Harm chain for fast food advertising to children Children Parents Fast food
companies Advertising agencies Government Industry bodies Advertising
councils Media Community groups Health professionals Academics Harm chain
groups Those being harmed Those causing harm Regulators and significant
others who can address harm Those who influence regulators and 'significant
others' Reading Case Study 4 on p. 254 will help you think through the exercise.
For parents and ...

Social Marketing

Advances in Research and Theory

Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.

driven by the increased need of nonbusiness organizations for marketing
services. Recently, research has pointed out some of the antecedents that allow
for social marketing to occur. These include (among others): (a) open competition
for the acceptance of ideas and behaviors that exist in developed countries (
Rothschild, 2001), (b) increasing pressures on policy makers to implement their
policies, and (c) increasing mobility in society with its accompanying decrease in
the strength ...

Principles and Practice of Social Marketing

An International Perspective

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

As defined in Chapter 1, social marketing is the application of the concepts and
tools of commercial marketing to the achievement of socially desirable goals.
Marketing is characterised by things like a consumer orientation, segmentation
and targeting, advertising and sales promotions, and much research with
customers and potential customers to ensure that things like packaging and
pricing are appropriate for the product, and that the advertising is believable,
relevant and motivating ...

Social Marketing and Social Change

Strategies and Tools For Improving Health, Well-Being, and the Environment

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

The thirdevolution of theproject involved the adoption ofamanufacturer's modelfor
sourcingcontraceptives (thatis, using commercial contraceptives already
available in the market). The Key Social Marketing (KSM) Project, as it was called
, involved greaterprivate sector involvementand contributions inorder toincrease
the use ofcontraceptive methods through promotion and distribution activities.
Samad etal.(2010) note thatthreedifferent branding strategieswere usedin these
cases, ...

The Official SAT Study Guide

Review Every Skill and question type needed

The Prose Literature of the Gaelic Revival, 1881-1921

Ideology and Innovation

The Gaelic Revival has long fascinated scholars of political history, nationalism, literature, and theater history, yet studies of the period have neglected a significant dimension of Ireland's evolution into nationhood: the cultural crusades mounted by those who believed in the centrality of the Irish language to the emergent Irish state. This book attempts to remedy that deficiency and to present the lively debates within the language movement in their full complexity, citing documents such as editorials, columns, speeches, letters, and literary works that were influential at the time but all too often were published only in Irish or were difficult to access. Cautiously employing the terms &"nativist&" and &"progressive&" for the turnings inward and toward the European continent manifested in different authors, this study examines the strengths and weaknesses of contrasting positions on the major issues confronting the language movement. Moving from the early collecting or retelling of folklore through the search for heroes in early Irish history to the reworking of ancient Irish literary materials by retelling it in modern vernacular Irish, O'Leary addresses the many debates and questions concerning Irish writing of the period. His study is a model for inquiries into the kind of linguistic-literary movement that arises during intense nationalism.

In the United States, I would first like to thank my colleagues in the Irish Studies
Program at Boston College, especially Adele Dalsimer, and also Charles Dunn,
John Koch, John Carey, and most especially John V. Kelleher of the Department
of Celtic Languages and Literatures at Harvard University as well as the regular
participants in Harvard's Celtic seminars and annual Celtic colloquium. Of this
group I must single out Kenneth Nilsen and William Mahon for special thanks.

Women Writers Dramatized

A Calendar of Performances from Narrative Works Published in English to 1900

This volume, arranged alphabetically by original author, provides basic information about stage and screen productions based upon the novels of 40 women writers before 1900. Each entry includes the novel and its publication date, the published texts or dramatizations based upon the book, and the performances of the piece in live theater and film versions, including the location, dates, and playwright or screenwriter (if there was one). For some of the performances the author includes a brief annotation listing the actors and describing the production.

... FRANZ WAXMAN; ETAL 1937 BY MGM It/LALTIN 'S TVMO VIESAND VIDEO
GUIDE (1986), P. 278; ENSER, FILMED BOOKS AND PLAYS: 1928-1986, (1987)
, P. 564; CORELALL-MO VIEGUIDE 2 (CD-ROM) George Fitzinaurice directed
William Powell as Wolensky; Luise Rainer as Countess Muranova; Robert Young
as Grand Duke Peter; Maureen O'Sullivan as Maria; Frank Morgan as Col. Baron
Suroff; Emma Dunn as the Housekeeper; and Douglass Durnbrille as Komn; er'
al.

The Boxing Heavyweight Championship Quiz Book

101 Questions on British Heavyweight Boxing

Do you enjoy watching heavyweight boxing? Are you familiar with the many British names associated with this exciting sport? Would you like to find out more about the UK’s heavyweight champions, past and present, and all those who have battled to win this title? If you answered yes to any of these question, you are certain to enjoy this new quiz book all about British involvement in heavyweight boxing. Which British fighter fought for the world title in 1966 and was defeated in London and who was his opponent? In what year, and against which giant, did David Haye win the world title? To whom and in what round did Frank Bruno lose the WBC title in 1996? The answers to these and many more challenging questions can all be found in The Boxing Heavyweight Championship Quiz Book. This book will take you back to the early days of bare knuckle fighting right through to the current contenders for the boxing heavyweight championship title and is a must-have for all boxing fans of all ages.

Jersey Joe Walcott, Arturo Godoy and Tommy Farr. 89. A blacksmith. 90. He was
forty eight. His opponent was James Bonecrusher Smith. 91. Helston in Cornwall.
92. Don Cockell. 93. Canada. 94. He was born in Nigeria but moved to the UK as
a boy. His real name is Herbert Okechukwu Maduagwu. 95. Joe Bugner and
Richard Dunn. Bugner knocked out Dunn in the first round. 96. Savold won,
stopping Woodcock with a cut eye in the fourth round. 97. Jack Solomons. 98.
Doncaster.