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Arabic Prose Composition

A guide to Arabic, intended to carry the student 'on from the rudiments of the language to what may be considered advanced prose'.

A guide to Arabic, intended to carry the student 'on from the rudiments of the language to what may be considered advanced prose'.

An Introduction to Support Vector Machines and Other Kernel-based Learning Methods

This is the first comprehensive introduction to Support Vector Machines (SVMs), a generation learning system based on recent advances in statistical learning theory. SVMs deliver state-of-the-art performance in real-world applications such as text categorisation, hand-written character recognition, image classification, biosequences analysis, etc., and are now established as one of the standard tools for machine learning and data mining. Students will find the book both stimulating and accessible, while practitioners will be guided smoothly through the material required for a good grasp of the theory and its applications. The concepts are introduced gradually in accessible and self-contained stages, while the presentation is rigorous and thorough. Pointers to relevant literature and web sites containing software ensure that it forms an ideal starting point for further study. Equally, the book and its associated web site will guide practitioners to updated literature, new applications, and on-line software.

In supervised learning, the learning machine is given a training set of examples (
or inputs) with associated labels (or output values). Usually the examples are in
the form of attribute vectors, so that the input space is a subset of W. Once the
attribute vectors are available, a number of sets of hypotheses could be chosen
for the problem. Among these, linear functions are the best understood and
simplest to apply. Traditional statistics and the classical neural networks literature
have ...

Principles and Practice of Social Marketing

An International Perspective

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

As defined in Chapter 1, social marketing is the application of the concepts and
tools of commercial marketing to the achievement of socially desirable goals.
Marketing is characterised by things like a consumer orientation, segmentation
and targeting, advertising and sales promotions, and much research with
customers and potential customers to ensure that things like packaging and
pricing are appropriate for the product, and that the advertising is believable,
relevant and motivating ...

Head and Neck

Much of the diversity of head and neck diseases is due to the large number and broad function of the organs within this region. The surgical pathologist must become proficient in this subspecialty area in order to identify and categorize many different subtypes of lesions and diseases, including those affecting the thyroid and salivary glands. This book from the Cambridge Illustrated Surgical Pathology series comprehensively covers all of the methods utilized by pathologists to accurately diagnose diseases affecting all organs in the head and neck region. Coverage is not limited to findings from the light microscope but also includes other genetic, molecular, and immunologic diagnostic modalities, and the unique orientation allows the reader to follow the progression of disease states from incipient to advanced. This book is illustrated with more than 300 color photomicrographs and accompanied by a CD-ROM of all images in downloadable format.

This book from the Cambridge Illustrated Surgical Pathology series comprehensively covers all of the methods utilized by pathologists to accurately diagnose diseases affecting all organs in the head and neck region.

Ethics and Religion

This book develops strong versions of divine command theory and natural law and defends the importance of God to morality.

This book develops strong versions of divine command theory and natural law and defends the importance of God to morality.

UML Xtra-Light

How to Specify Your Software Requirements

If you are a non-technical person with a stake in the success of a software project, this book is for you. Business managers often find it impossible to communicate business objectives and specify their software requirements to technical members of staff. This beginner's guide teaches readers to communicate with software developers in a more focused, effective way. It describes the basic diagrams of the UML modeling notation and shows how they are used to specify requirements in a unambiguous way. When used on project, the risk of failure through unclear requirements is removed.

If you are a non-technical person with a stake in the success of a software project, this book is for you.

The Elements of UML(TM) 2.0 Style

Concise and easy-to-understand guidelines and standards for creating UML 2.0 diagrams.

Concise and easy-to-understand guidelines and standards for creating UML 2.0 diagrams.

Model Driven Architecture with Executable UML

CD-ROM contains: iUMLite software, documentation, tutorials and example databases.

CD-ROM contains: iUMLite software, documentation, tutorials and example databases.

Plato: Phaedrus

The dialogue begins with a playful discussion of erotic passion, then extends the theme to consider the nature of inspiration, love and knowledge. The centerpiece is the myth of the charioteer - the famous and moving account of the vision, fall and incarnation of the soul. Professor Hackforth here translates the dialogue for the student and general reader. There is a running commentary on the course of the argument and the meaning of the key Greek terms, and a full intoduction to explain the philosophical background and the place of this work among Plato's writings.

There is a running commentary on the course of the argument and the meaning of the key Greek terms, and a full intoduction to explain the philosophical background and the place of this work among Plato's writings.