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Social Media Marketing

An Hour a Day

Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing ...

Algorithm Design: Pearson New International Edition

August 6, 2009 Author, Jon Kleinberg, was recently cited in the New York Times for his statistical analysis research in the Internet age. Algorithm Design introduces algorithms by looking at the real-world problems that motivate them. The book teaches students a range of design and analysis techniques for problems that arise in computing applications. The text encourages an understanding of the algorithm design process and an appreciation of the role of algorithms in the broader field of computer science.

Participatory Action Research

Theory and Methods for Engaged Inquiry

This book addresses a key issue in higher learning, university education and scientific research: the widespread difficulty researchers, experts and students from all disciplines face when trying to contribute to change in complex social settings characterized by uncertainty and the unknown. More than ever, researchers need flexible means and grounded theory to combine people-based and evidence-based inquiry into challenging situations that keep evolving and do not lend themselves to straightforward technical explanations and solutions. In this book, the authors propose innovative strategies for engaged inquiry building on insights from many disciplines and lessons from the history of Participatory Action Research (PAR), including French psychosociology. The ongoing evolution of PAR has had a lasting legacy in fields ranging from community development to education, public engagement, natural resource management and problem solving in the workplace. All formulations have in common the idea that research must be done 'with' people and not 'on' or 'for' people. Inquiry of this kind makes sense of the world through efforts to transform it, as opposed to simply observing and studying human behaviour and people's views about reality, in the hope that meaningful change will happen somewhere down the road. The book contributes many new tools and conceptual foundations to this longstanding tradition, grounded in real-life examples of collective fact-finding, analysis and decision-making from around the world. It provides a modular textbook on participatory action research and related methods, theory and practice, suitable for a wide range of undergraduate and postgraduate courses, as well as working professionals.

PARTICIPATION, ACTION, RESEARCH This chapter surveys the theoretical
stances and methodological strategies applied to five areas where PAR has
created a lasting legacy: work life approached experimentally (after Lewin),
psychosociology (using the insights of psychoanalysis), Freirian education,
community development in the international arena and the emerging
technologies of public engagement. These contributions represent significant
efforts to integrate the three ...

Translation and Cultural Change

Studies in History, Norms, and Image Projection

History tells us that translation plays a part in the development of all cultures. Historical cases also show us repeatedly that translated works which had real social and cultural impact often bear little resemblance to the idealized concept of a 'good translation'. Since the perception and reception of translated works — as well as the translation norms which are established through contest and/or consensus — reflect the concerns, preferences and aspirations of their host cultures, they are never static or homogenous even within a given culture. This book is dedicated to exploring some of the factors in the interplay of culture and translation, with an emphasis on translation activities outside the Anglo-European tradition, particularly in China and Japan.

Translating. the. concept. of. 'identity'. Eva Richter and Bailin Song City University
of New York Introduction In 1987 author Eva Richter was teaching at Hebei
Teacher's University in Shi- jiazhuang, China, and reading a somewhat abstruse
 ...