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Media Impact: An Introduction to Mass Media

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today’s world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today’s society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider’s look at what it’s like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

—Public relations expert Howard Rubinstein Public Relations: Promoting Ideas
What's Ahead? PR Helps Shape Public Opinion Public Relations Joins Ad
Agencies PR Pioneer Issues “Declaration of Principles” Variety of Clients Use
Public ...

Public Relations Issues and Crisis Management

Focuses on using case studies to illustrate essential elements of successful issues and crisis management with an emphasis on practical application. Commentaries on each case study will compare & contrast the approach taken by the protagonists with best practice. Galloway from Monash University, Vic.

Commentaries on each case study will compare & contrast the approach taken by the protagonists with best practice. Galloway from Monash University, Vic.

Cengage Advantage Books: This is PR: The Realities of Public Relations

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Doug Newsom, Ph.D, APR, Fellow PRSA, is a Texas Christian University pro—
fessor emerita of journalism and the senior coauthor of This is PR and Public
Relations Writing. She has also written two other books, has co—authored three
 ...

Public Relations Writing: Strategies & Structures

Combining the practical approach of a trade book with fundamental principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, equips readers with the essential techniques and methods needed to write with understanding -- and purpose. The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing. After exploring the roles and responsibilities of the PR writer, the book provides comprehensive coverage of writing principles, preparing to write, writing for select audiences and—finally—writing for crisis situations. The new edition also includes a new chapter on writing for social media, which focuses on the latest information in this changing arena. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing.

Public Relations Writing: Form & Style

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a Writing for Select Publics section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations.

Public Relations Writing: Form & Style

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this thorough and comprehensive guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations.

The Career Guide to the Horse Industry

For individuals already employed in the horse industry or for those seeking equine employment for the first time, the guide is a must read for anyone searching for an equine career. It not only informs readers of up to 70 interesting and rewarding occupations within the horse industry, but it covers the basic skills from preparing and conducting a job search, to accepting a job offer. Tips on answering ads, writing resumes and cover letters, researching, and handling personal interviews provide readers with strategies for reaching their career goals and help them cope successfully with situations that defeat so many job seekers. Time and resource management techniques are included with other practical ways to maintain employment by those experienced in equine professions. Including abundant reference information and photos, this guide is the start to finish for getting your equine career on the right track.

EQUINE JOURNALIST Description Equine Journalists utilize the written word to
communicate. ... Personal Qualifications The Equine Journalist should have a
genuine passion for writing and be able to express ideas logically and clearly.

A Study Guide for Janet Malcolm's "The Journalist and the Murderer"

Though she casts her ideas authoritatively, Malcolm is essentially writing a
persuasive essay. She opens her work with a premise—that any decent journalist
knows that he or she is acting immorally—and then provides evidence to prove
this ...

Spotlight on Digital Images

The Spotlight On... series allows you to mix and match dedicated texts to suit your specific classroom needs. These easy-to-follow, fun and visual books keep learners engaged and interested in what they are learning. Users are introduced to new concepts in the lessons and then gain valuable hands-on experience using these skills in a variety of cross-curricular scenarios. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

IN THIS LESSON, WE WILL: > Discuss types of cameras > Define how
megapixels impact resolution > Learn about the different types of camera
memory cards > Explore various methods to import images resolution memory
card USB ...

Business Law

This new textbook on business law is aimed primarily at non-law students doing the law element of a business studies course. It is written in everyday language that minimizes legal jargon, and links in to contemporary issues in business and the law using modern cases as well as time-honoured precedent. The book focuses on a core range of key topics, the depth of coverage of which has been determined by extensive research. In this way the book is of a manageable length and devotes more than usual space to examples and clear explanations of the law. Business Law is divided into seven main sections covering: the English legal system; contract law; tort; company law; consumer, employment and agency law; and a final revision section. There is a linking website which provides additional learning support for students and lecturers.

In this way the book is of a manageable length and devotes more than usual space to examples and clear explanations of the law.