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Cambridge English for Schools 3 Student's Book

This course for young students is a success story all over the world, winning praise for its innovative approach that really does work. The Teacher's Book is clear and comprehensive and includes an 'A-Z of Methodology' reference section. Videos and tests are also available for all levels of the course. Levels 1-4 contain around 80 hours of class work depending on the various options used. The Starter Level provides around 40-60 hours of class work.

Map. of. Cambridge. English. for. Schools. 3. UNIT UNIT UNIT adverbs, Past
simple, Past continuous, fluency. Note: ... The world of music and film Curriculum
links: Media Studies — music and film; Social Studies — the entertainment
industry; ...

Cambridge English for Schools 4 Teacher's Book

Cambridge English for Schools offers an exciting approach to English for students from eleven to sixteen years old. The Teacher's Book is clear and comprehensive and includes an 'A-Z of Methodology' reference section. Videos and tests are available separately for all levels of the course.

In addition to providing plenty of practice in each of the skills, the Workbook also
provides Using English Units, which ... of concern to students of this age: free
time activities, the media, their personal future, environmental issues and so on.

Cambridge English for the World 4 Student's Book

Cambridge English for the World offers an exciting new approach to English for students from eleven to sixteen. Through the variety of tasks, the rich content and the superb visual material, learners will learn English naturally and in ways which will generate enthusiasm and motivation.

Did your class make a 'Parcel of English ' with Books I, 2 or 3? In this Unit yon
have another chance to make a Parcel of English to send to a class in another
country. ... Different media You can use different media in a Parcel of English.

Cambridge English for the Scuola Media Teacher's book

Cambridge English for the Scuola Media offers an exciting new approach to English. Through the variety of tasks, the rich content and the superb visual material, the course gives learners: - an approach centred around the whole educational context of learning English at school - links across the school curriculum to other subject areas throughout the course, and to other classes in different countries - content and concepts related to learners' ages and levels of ability - an organisation which takes into account the realities of teaching English at school: mixed abilities, mixed motivation, time available, and class size The three year course is designed for the Scuola Media Inferiore in Italy. It starts at complete beginner level and prepares students for the final third year exam.

Cambridge English for the Scuola Media offers an exciting new approach to English.

Making Media Content

The Influence of Constituency Groups on Mass Media

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration. This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

In trying to achieve these desired behavioral outcomes by the audience, content
providers are often represented by professional public relations employees. It is
the public relations professionals who have skill and training in crafting ...

Mutative Media

Communication Technologies and Power Relations in the Past, Present, and Futures

Mutative Media is a sweeping examination of how communication technologies have contributed to changes in people’s thoughts and actions, and thus in the power structures of societies, in the past, at present, and in four alternative futures. We start by surveying what is generally known about the emergence of human language and speech that has enabled humans to extend their organizing abilities beyond that of other hominids. We then review research on the emergence of signs, symbols, and eventually writing, which led to new ways of thinking, acting, and organizing in scribal societies and vastly extended human influence globally. We consider the impact of the printing press in Europe, the Middle East, China, and Korea that led to various ways of thinking and organizing in modern societies, and conclude our historical survey with a discussion of the emergence and impact of electric and electronic communication technologies from the nineteenth century to the present. After a brief overview of what “futures studies” is and is not, based on our extensive experience in the field, we present four generic alternative futures, and discuss a prototype of a hybrid, mixed-reality game designed to enable players to experience the power and potential of new communication technologies within four very different environments and conditions. We think you will be intrigued by our surprising findings and what they may mean for future generations!

Communication Technologies and Power Relations in the Past, Present, and
Futures James A. Dator, John A. Sweeney, Aubrey M. ... Relations. From our
perspective in the first quarter of the twenty-first century, the pace of development
of new ...

Presentation Planning and Media Relations for the Pharmaceutical Industry

Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny. In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success.

In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success.

Media Relations

Issues and Strategies

Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations.

Indeed, public relations has been described as 'amoebic in its ease at changing
shape to functionally conform to different situations and circumstances' (Cropp
and Pincus, 2001, p. 194). Aworking definition sees public relations
understanding ...

Public Relations As Relationship Management

A Relational Approach To the Study and Practice of Public Relations

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.