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The Informed Student Guide to Marketing

The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing. The guide comprises an A-Z listing of over 400 entries, including coverage of the most recent conceptual developments in this rapidly changing field: Accessible and concise, easy to read style Entries include the most up to date references Useful further reading section at the end, citing major works and journals Relevant to business and management students as well as those following marketing courses Each and every entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the profession and its academic studies. The Informed Student to Marketing provides an ideal a first basea for first year undergraduates or those new to marketing studies, and an invaluable reference bible for those already familiar with the subject.

On Second Language Writing

On Second Language Writing brings together internationally recognized scholars in a collection of original articles that, collectively, delineate and explore central issues with regard to theory, research, instruction, assessment, politics, articulation with other disciplines, and standards. In recent years, there has been a dramatic growth of interest in second-language writing and writing instruction in many parts of the world. Although an increasing number of researchers and teachers in both second-language studies and composition studies have come to identify themselves as specialists in second-language writing, research and teaching practices have been dispersed into several different disciplinary and institutional contexts because of the interdisciplinary nature of the field. This volume is the first to bring together prominent second-language writing specialists to systematically address basic issues in the field and to consider the state of the art at the end of the century (and the millennium).

Joan G. Carson Georgia State University Considering the intersection of second
language acquisition (SLA) and second language (L2) writing is no easy task.
SLA theory aims to describe and explain learners' competence. L2 writing
focuses ...

Subjectivity in a Second Language

Conveying the Expression of Self

Subjectivity, the speaker's expression of self in discourse, is a relatively under-researched area in the field of applied linguistics: this book examines the role of subjectivity in the context of second language use. Drawing on insights from discourse analysis and pragmatics, it describes how a group of students studying French at degree level at the University of Cambridge, England, convey expressions of subjectivity in personal narratives and argumentative language. In this book, the author begins by introducing the reader to key areas in the study of discourse. Using a methodology that has much in common with descriptive linguistics, he provides a wide-ranging account of how forms in language are used to convey the expression of subjectivity. His particular concern is to examine how these markers of subjectivity are used differently by native and non-native speakers of French. The discussion is carefully supplemented throughout with a variety of exemplification and discourse types, including personal narratives in French and English and transcripts of video-taped interactions in role-plays. In the course of his analysis, the author questions long-held assumptions about the way French is taught in secondary schools and in higher education institutions. The range of issues discussed, as well as the variety of examples used, will make this a valuable book not only for students of applied linguistics but also for any reader wishing to gain a deeper understanding of how the expression of subjectivity can contribute to the learning of a second language.

Lastly, the integrated pragmatics theory, used here to deal essentially with the
issue of subjective encoding, will be complemented by an approach especially
intended to study learner language, i.e. the form-function approach. Because of
the ...

Second Language Identity in Narratives of Study Abroad

This book brings together three important areas in language teaching and learning research by exploring the impact of study abroad on student's second language identities through narrative research.

The title of this book includes three terms that have opened up new and exciting
areas in second language learning research: narrative, second language identity
, and study abroad. In this introduction, we explain how these three concepts ...

Second Language Teacher Education

International Perspectives

The education of second language teachers takes place across diverse contexts, levels, settings, and geographic regions. By bringing together research, theory, and best practices from a variety of contexts (ESL/EFL, foreign language, bilingual and immersion education), this book contributes to building meaningful professional dialogue among second-language teacher educators. Featuring an international roster of authors, the volume is comprised of 18 chapters organized in four thematic sections: the knowledge base of second language teacher education; second language teacher education contexts; collaborations in second language teacher education; and second language teacher education in practice. Second Language Teacher Education: International Perspectives is an essential professional resource for practicing and prospective second language teacher educators around the world.

LANGUAGE. TEACHER. EDUCATION. A central issue in teacher education is the
question ofwhat constitutes the knowledge base of teaching and how it relates to
the content and practice ofteacher education. What do teachers need to know ...

Evaluating Second Language Education

Responsibility for planning language teaching programs now carries with it a strong element of accountability. Evaluation of the whole process of course design, development, and implementation is therefore a necessary area of activity for course designers, language planners, and researchers. This book brings together accounts of recent work in this increasingly important field and will be a valuable resource both for those already engaged in evaluation and for those in training. Part One presents a review of the literature, covering past developments in the wider field of educational evaluation, as well as specifically in second language education. Part Two contains a series of eight original case-studies, written by scholars involved in evaluations in widely divergent settings. The focus in each case is on how the evaluator addresses the difficulties central to each study, and the findings are also included. The final Part Three provides practical guidance for evaluators, offering suggestions about how to set up and carry out evaluations in any given setting.

PART I Evaluation of language education: an overview Alan Beretta Introduction
This chapter has two principal aims. The first is to provide a review of previous
evaluation studies in foreign language teaching, so that future evaluations may
be ...

Language Testing as a Technique to Enhance English as a Foreign Language Teaching Effects on Vocabulary Acquisition at the Intermediate Level

Hydrogeology and Simulation of Ground-water Flow and Land-surface Subsidence in the Chicot and Evangeline Aquifers, Houston Area, Texas

... the U.S. Geological Survey modular finite-difference ground-water flow model:
U.S. Geological Survey Open-File Report 96–485, 56 p. Harris-Galveston
Coastal Subsidence District, 1998, Groundwater management plan: Friendswood
, Tex., ...

The Mammalian Carotid Body

According to Valentin (1833) and Luschka (1862), the first description of the structure now known as the carotid body must be ascribed to a Swiss physiolo gist - Albrecht von Haller - who, in 1762, called it the ganglion exiguum. This claim, however, may be erroneous, for Tauber (1743) described a struc ture at the bifurcation on the common carotid artery and called it the ganglion minutum. Andersch (1797) reprinted the text of a study made by his father between 1751 and 1755. The original printing of this work had apparently been sold as waste paper! Andersch called the organ the ganglion intercaroticum on account of its location. He also specifically stated that the sympathetic chain, the glossopharyngeal and the vagus nerves sent branches into the organ. For a while the carotid body remained forgotten, to be rediscovered in 1833 by Mayer of Bonn who again remarked upon the branches of the sympathetic, glossopharyngeal and vagus nerves as sources of a nerve plexus which innervated the ganglion intercaroticurtl. . Valentin (1833) clearly regarded the structure as part of the sympathetic nervous system, although he too recognised that the vagus and glossopharyngeal nerves contributed conspicuously to its innervation. Thus it is evident that the anatomists of the eighteenth and early nineteenth centuries regarded the structure in the carotid bifurcation as one of the many ganglia which are interspersed in the course of the sympathetic nervous system.

Croom Helm, London, pp 277282 Heath D, Smith P, Harris P, WinsonM (1973)
The atherosclerotic human carotid sinus.J Path 110:4958 Hellstrom S (1975a)
Morphometric studies of densecored vesicles in type I cells of rat carotid body.

Grainger & Allison's Diagnostic Radiology E-Book

Effectively apply the latest techniques and approaches with complete updates throughout including 4 new sections (Abdominal Imaging, The Spine, Oncological Imaging, and Interventional Radiology) and 28 brand new chapters. Gain the fresh perspective of two new editors—Jonathan Gillard and Cornelia Schaefer-Prokop -- eight new section editors -- Michael Maher, Andrew Grainger, Philip O’Connor, Rolf Jager, Vicky Goh, Catherine Owens, Anna Maria Belli, Michael Lee -- and 135 new contributors. Stay current with the latest developments in imaging techniques such as CT, MR, ultrasound, and coverage of hot topics such as: Image guided biopsy and ablation techniques and Functional and molecular imaging. Solve even your toughest diagnostic challenges with guidance from nearly 4,000 outstanding illustrations. Quickly grasp the fundamentals you need to know through a more concise, streamlined format.

Andy Adam, Adrian K. Dixon, Jonathan H Gillard, Cornelia Schaefer-Prokop,
Ronald G. Grainger, David J. Allison. 21. 22. 23. 24. ... 38. 39. 40. David O.
Cosgrove • Robert J. Eckersley • Christopher J. ... Weinmann HJ, Bauer H, Ebert
W, et al.