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Effective PR: Be Your Own Expert: Teach Yourself

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: - Planning a PR campaign - Media relations - Audience communication - Sponsorship - Entertaining and corporate hospitality - Internal PR - Specialist PR - Evaluating success Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of PR. THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

a. minute? Every organization communicates something to someone – even if
they do nothing. A Public Relations (PR) strategy, or campaign, aims to improve
these communications by identifying who to communicate with (audiences), what
to ...

Respect

Chantelle has everything going against her. She's a good student who only wants to pass her exams and find a way out of the sink estate in Manchester where she grew up. But now her feckless mother has taken off for Spain with her latest boyfriend and she's single-handedly raising her tearaway nine-year-old brother Leon. She thinks her worst problem is the debt collectors at the door. But Leon has made some new friends: teenage gang members who have given him a mobile phone, a knife - and some drugs to hide in her flat. A part-time job seems to be the answer to Chantelle's prayers. But the violence is about to come home to her - with a vengeance. And the only person who's offering any help seems to be just as bad as the people she's trying to escape from . . .

'We used to redecorate before reletting, butwe don't do thatany more, so you'll
have to do it yourself if you decide totakeit on.But there'sa grant for materials,soit
won'tcostyou anything.' Anton nodded and looked intothe master bedroom.

Entitled To Respect

How to be Confident and Assertive in the Workplace

It is estimated that we spend half our waking life at work. If during our time at work we find ourselves full of self doubt, lacking in confidence, irritated, frustrated and not respected how can we enjoy this time? This book will re-ignite your self esteem and help you to command the respect to which you're entitled at work. It will provide you with practical tools that you can put into use immediately, enabling you to: * Be valued for who you are * Ask for what you're entitled to * Say 'no' when you have a right to do so * Have your opinions & ideas respected and heard * Stand up for yourself * Handle difficult situations calmly and successfully * Get the job promotion you deserve * Have greater all round confidence

You can get access to special offers and additional content but most importantly
you will be ableto engage with, and become a part of, a wide and growing
community of people just like yourself. At www.howto.co.uk you'll be able to talk
and ...

1001 Movies You Must See Before You Die

You Must See Before You Die 2011

"I have, by the way, seen 943 of the 1001 movies, and am carefully rationing the remaining titles to prolong my life." - Roger Ebert "1001 ways to give cinema new scope." - The Herald Expert critics in each genre of film, from romance to horror and sci-fi, have once again painstakingly revised this list of essential must see-movies, cut and added films to bring the must-watch list bang up to date for 2013, from great classics like The Birth of a Nation and Gone With the Wind to recent Oscar winners like Life of Pi, Amour, Argo and the blockbusters that is Skyfall. Each entry tells you exactly why these films deserve inclusion in this definitive illustrated list, engaging readers in each film's concept development and production, including curious trivia facts about the movies, as well as the most famous pieces of memorabilia associated with them. Illustrated with hundreds of stunning film stills, portraits and poster art 1001 Movies You Must See Before You Dieoffers an incredible visual insight into the world of modern cinema. It puts together the most significant movies from all genres, from animation to Western, through action, comedy, documentary, musical, noir, romance, thriller, short and sci-fi. Movies from over 30 different countries have been included, offering a truly wide multi-cultural perspective, and the time span includes more than a century of extraordinary cinematography. Packed with vital statistics, and a few facts that might surprise you, this is a collector's must for the bookshelf as well as an entertaining read for all those who love the world of film. Whether your passion lies with The Blue Angel or Blue Velvet, from the films you shouldn't have missed the first time around, to the films you can see again and again, 1001 Movies You Must See Before You Die is the definitive guide for all movie lovers. Contents includes... Introduction 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000

Packed with vital statistics, and a few facts that might surprise you, this is a collector's must for the bookshelf as well as an entertaining read for all those who love the world of film.

1001 Really Stupid Jokes

Another terrific compilation of jokes in the hugely successful series of Robinson Children's joke books - this one specialises in completely ridiculous and utterly stupid ones - they'll love it!

Another terrific compilation of jokes in the hugely successful series of Robinson Children's joke books - this one specialises in completely ridiculous and utterly stupid ones - they'll love it!

Fatwa

Living with a death threat

Jacky was twenty-three when she arrived in Egypt for a holiday with her boyfriend, Dave. Little did she know that an innocent holiday would result in a horror beyond her imagination. Separated from Dave in a bustling street, Jacky fell and twisted her ankle, only to be swept up by a handsome, chivalrous Egyptian called Omar. It was love at first sight. Jacky spent those ten days living with the family - sharing a bed with Omar's sister - irresistibly attracted to Omar. Swept away by her infatuation she married him and converted to Islam before returning to England to her parents. Returning to Cairo against her parents' advice but full of hopes and plans, Jacky's dream turned into a nightmare. As a blue-eyed blonde she was never going to fit in with life in a poor suburb where the women walked at all times with their heads bowed. During the next eight years she suffered non-stop physical and emotional abuse. She had to escape with her two little girls but how? This tense story never quite ends. Even now, Jacky is living in the shadow of a death threat. A fatwa is issued legitimately under Islamic law to a Muslim woman who leaves her husband. Jacky to protect herself and her daughters minute by minute, day by day, never quite sure what may be around the corner...

She had to escape with her two little girls but how? This tense story never quite ends. Even now, Jacky is living in the shadow of a death threat. A fatwa is issued legitimately under Islamic law to a Muslim woman who leaves her husband.

The New New Thing: A Silicon Valley Story

A Silicon Valley Story

In the last years of the millennium, bestselling author Michael Lewis sets out to find the world's most important technology entrepreneur, the man who embodies the spirit of the coming age. He finds him in Jim Clark, the billionaire who founded Netscape and Silicon Graphics and who now aims to turn the healthcare industry on its head with his new billion-dollar project. Lewis accompanies Clark on the maiden voyage of his vast yacht and, on the sometimes hazardous journey, takes the reader on the ride of a lifetime through a landscape of geeks and billionaires. Through every brilliant anecdote and funny character sketch, Michael Lewis allows us an inside look at the world of the super-rich, whilst drawing a map of free enterprise in the twenty-first century.

Not long after he drew the Magic Diamond with himself at the center ofthe U.S.
health care industry, Clark drove up to Sand Hill Road to see the venture
capitalists. The venture capitalists advertised themselves as the great financial
risk takers ...

A Snowball In Hell

If society has the B-list celebrities it deserves, it now has a killer to match. Except that Simon Darcourt is a great deal more successful in his career choice than the average talent show contestant. He's also got the media taped - by the simple expedient of by-passing them completely and posting real-time coverage of his killings on the internet. He's got viewing figures to make the world's TV executives gasp in envy, and he's pulling the voyeuristic strings of every viewer by getting them to 'vote' to keep his captives alive. Angelique De Xavier, his previous nemesis, is drafted onto the police team trying to bring this one-man celebrity hate-fest to an end. But she can't do it alone, she needs the magical skills of her lover, only she doesn't know where Zal is and meanwhile a whole load of celebs are, literarly, dying to be famous. An intelligent satire, a thriller with exhilarating pace - Christopher Brookmyre at his best.

An intelligent satire, a thriller with exhilarating pace - Christopher Brookmyre at his best.

Things Snowball

I stopped off at the Peace Gardens - a memorial straddling the US-Canadian border commemorating 'Lasting Peace Between America and Canada', as if there had ever been a problem. Show me a garden commemorating Peace Between America and, say, Iraq and I'll be impressed. America is like a beauty contestant. It's gorgeous, until it opens its mouth.' From the similarities between US gun laws and British drinking hours, to what cryptic crosswords really tell us about the British psyche, American in London Rich Hall casts a keen eye on the lunatic contradictions and weird marvels of his native and adoptive homelands. 'Full of acute left-field reflections on America and Americans, plus some marvellously irreverent sketches ...wise, witty and strangely true' GUARDIAN

' From the similarities between US gun laws and British drinking hours, to what cryptic crosswords really tell us about the British psyche, American in London Rich Hall casts a keen eye on the lunatic contradictions and weird marvels of his ...