From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with
This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how ...
The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
This comprehensive book, written in an easy to understand language, aims at not only equipping the reader with the necessary tools for building a career in public relations but also assisting him or her in becoming an effective Public Relations Manager. The book strives to cater to the different areas of public relations such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations. In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession. Divided into five parts, the book gives a clear analysis of the multi-dimensional aspects of public relations and communication, practices, and the different public relations media. KEY FEATURES Provides teaching aids for easy understanding of the subject such as points to remember and review questions Gives Seven Case Studies that reflect employee relations, media relations, customer relations, and crisis management. These would greatly help students know the practical aspects of public relations. The book is primarily intended as a text for students of Public Relations, Journalism, Mass Communication, and Advertising. In addition, it should be of great benefit to the teaching community and public relations practitioners.
Corporate Public Relations Vs M Corporate Communications 8 —I CONTENTS
Concept of Corporate PR Corporate Communictions Vs Corporate PR Proactive
PR and Reactive PR Corporate Identity and Corporate Image Corporate ...
The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.
Questions about community engagement: What ethical norms should guide the
use of citizen content and newsroom ... How do journalists reconcile their patriotic
values with their duty to humanity and to address global issues from multiple ...
""The Complete Guide to Medical Writing" is intended to consider all aspects of medical/scientific writing in one concise introductory text. Each chapter considers an individual, distinct aspect of medical writing although wherever possible the chapters follow a similar structure. The book is intended to provide an overview to the novice writer by explaining how to get published, how to write for a particular audience or in a particular media, what the publishing processes are and what the financial rewards might be."--dadirect.com.
Radio and television Documentaries, phone-in programmes and chat shows can
be a good source of ideas. ... D- If you are a bona fide journalist you can
sometimes obtain a password for internet news sites that give you access to
embargoed ...
Saat ini, pemenuhan kewajiban pajak bisa dilakukan secara online. Berbagai kemudahan dapat diterima Wajib Pajak (WP), antara lain proses yang lebih cepat karena bisa online 24 jam dan bisa dilakukan di mana saja, sehingga tidak harus antre di kantor pelayanan pajak. Selain itu, data yang diterima oleh Ditjen Pajak menjadi lebih akurat dan terjamin validitasnya karena dimasukkan sendiri oleh WP. Sistem online tersebut juga bersifat user friendly, yakni WP dibimbing secara bertahap dengan menjawab pertanyaan-pertanyaan yang disediakan secara online. Tanpa disadari, WP telah mengisi SPT secara otomatis. Data Ditjen Pajak menunjukkan bahwa pemenuhan kewajiban pajak secara online merupakan metode yang praktis. Buktinya, dari lima puluh ribuan WP yang melaporkan SPT secara online pada tahun sebelumnya menjadi satu juta WP pada tahun 2014. Semakin banyak WP yang mengurus kewajiban pajak secara online, akan semakin baik administrasi data WP. Buku ini menjabarkan dengan jelas mengenai pemenuhan kewajiban perpajakan secara online. Menjadi lebih lengkap karena disertai dengan tahapan, tutorial, contoh kasus, dan perhitungan agar pembaca mudah memahami dan mengaplikasikannya. Buku ini dapat dijadikan referensi bagi praktisi, akademisi, dan masyarakat pada umumnya. Tunggu apalagi, segera daftar (e-Registration), bayar (e-Payment), dan lapor (e-Filing) pajak Anda secara online, sekarang juga! -VisiMedia Pustaka-
... atau memperoleh imbalan sehubungan dengan keikutsertaannya dalam
kegiatan tersebut. Contoh kegiatan tersebut adalah mengikuti rapat, sidang,
seminar, lokakarya (workshop), pendidikan, pertunjukan, olahraga, atau kegiatan
lainnya.
