The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
Emergency Public Relations: Crisis Management in a 3.0 World was first
published in 1981 under the title The ... updated title provides public relations
practitioners and other service providers withadeeper understanding of thecritical
issues for ...
This workbook gives students the opportunity to put their learning into practice. The text introduces four fictional clients for whom the students may 'work' as they complete assignments.
This workbook gives students the opportunity to put their learning into practice. The text introduces four fictional clients for whom the students may 'work' as they complete assignments.
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Islamic arbitration as alternative dispute settlement in Indonesia.
Buku ini akan memandu Anda dalam mengelola pakan untuk lele mulai dari kebutuhan, cara pemberian, dan waktu pemberian yang tepat. Di dalamnya juga disajikan tips hemat pakan sehingga pembudidaya tidak akan overcost. Diselipkan pula panduan memelihara lele hari per hari. Jadi, tidak salah jika buku ini dijadikan sebagai panduan praktis untuk menjawab permasalahan pakan lele Anda. PENEBAR SWADAYA
Selama kuliah, penulis aktif dalam berbagai seminar, workshop, dan pelatihan,
baik di bidang perikanan maupun non-perikanan. Sejak tahun 2010, penulis
bergabung menjadi staf redaksi di Penebar Swadaya sampai saat ini. Di sela-
sela ...
