Strategies of marketing in local firms in Indonesia.
Strategies of marketing in local firms in Indonesia.
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing–based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don′t understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University′s Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.
A Marketing Approach to Finding Funds for Your Business Philip Kotler,
Hermawan Kartajaya, S. David Young. PART THREE TOOLS FOR ATTRACTING
AND KEEPING INVESTORS AND LENDERS 6 Strategy: How to Win Investors'
Mind ...
On marketing planning, strategy, and cases in Indonesia; volume commemorating the 25th annivesary of MarkPlus, a marketing consultant, located in Jakarta, Indonesia.
Revitalization and business plan strategy of PT. Pos Indonesia or the Indonesian Post Office.
Revitalization and business plan strategy of PT. Pos Indonesia or the Indonesian Post Office.
Development of telecommunication industry and efforts of Telkom, a state-owned telecommunication company in Indonesia to become customer-based company towards global competition.
Development of telecommunication industry and efforts of Telkom, a state-owned telecommunication company in Indonesia to become customer-based company towards global competition.
