Public Relations Workbook: Writing & Techniques is an ideal course supplement or a self-guided course in itself. Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists, navigate complex ethical situations, and handle crises. Informed by the authors' decades of public relations professional and teaching experience, this hands-on book gives practical advice and provides challenging research, writing, planning, and discussion assignments based on real-life public relations activities, events, and problems.
Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists, navigate complex ethical situations, and handle crises.
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: - Planning a PR campaign - Media relations - Audience communication - Sponsorship - Entertaining and corporate hospitality - Internal PR - Specialist PR - Evaluating success Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of PR. THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
a. minute? Every organization communicates something to someone – even if
they do nothing. A Public Relations (PR) strategy, or campaign, aims to improve
these communications by identifying who to communicate with (audiences), what
to ...
Literary criticism on Indonesian novel.
Prince, H.E., Lee, H., Jensen, E.R., Swanson, P., Weber, D., Fitzpatrick, L., Doyle,
M. and S. Kleinman. (1991) Immunologic Correlates of Spontaneous Lymphocyte
Proliferation in Human T-Lymphotropic Virus Infection. Blood 78: 169-174.
Development of local government in Indonesia.
Ancaman disintegrasi bangsa diartikan sebagai pengingkaran terhadap integrasi
bangsa yang kadarnya melampaui derajat toleransi yang diizinkan. ... Lewat
pendidikan, setiap suku akan dapat mengerti dan menerima perbedaan bangsa.
Contribution of civic education on nation and character building in Indonesia.
Contribution of civic education on nation and character building in Indonesia.
