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Global Entertainment Media: A Critical Introduction

Balancing provocative criticism with clear explanations of complex ideas, this student-friendly introduction investigates the crucial role global entertainment media has played in the emergence of transitional capitalism. Examines the influence of global entertainment media on the emergence of transnational capitalism, providing a framework for explaining and understanding world culture as part of changing class relations and media practices Uses action adventure movies to demonstrate the complex relationship between international media political economy, entertainment content, global culture, and cultural hegemony Draws on examples of public and community media in Venezuela and Latin America to illustrate the relations between government policies, media structures, public access to media, and media content Engagingly written with crisp and controversial commentary to both inform and entertain readers Includes student-friendly features such as fully-integrated call out boxes with definitions of terms and concepts, and lists and summaries of transnational entertainment media

Beyond concerns about owner abuse of power, the shifting relations of
transnational media raise questions about how production practices and
commercial strategies influence cultural production, including the standardization
of entertainment ...

New Media for a New China

'New Media for a New China' is an introduction to the state of the mass media in the People's Republic of China. This awakening giant is going through tremendous social, economic and political changes. This book analyses and delineates the diverse roles and interactions that China's media play within the Chinese juggernaut.

In the late 1980s, there was a popular 24-episode TV drama in China called
Gong Gua Xiao Jie (Miss Public Relations). The story was about the life and
career of a beautiful and ambitious female public relations manager from Hong
Kong, ...

Public Relations For Dummies

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

The Public Relations Writer's Handbook

The Digital Age

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Research Thefirststepinpreparinganewsrelease,aswithallothereffective public
relations writing, is to research the story. Learn as much as you can about the
subject of the release. For example, review any existing client material such as
press ...

Running an Effective Investor Relations Department

A Comprehensive Guide

The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy side of the investment community, to providing guidance, and the form and frequency of that guidance, this authoritative resource covers it all. Addresses every possible area of the investor relations profession Includes chapters covering disclosure, forward-looking statements, guidance, event management, and twenty other topics Other titles by Bragg: The Vest Pocket Controller, Accounting Best Practices, Sixth Edition, and Just-in-Time Accounting, Third Edition Practical and thorough, this book offers the world-class guidance you need to effectively manage your investor relations department.

148 & Dealing with the Sell Side overhyped public relations campaignthat
increases demand for the stock. Once the company's stock price rises on this
news, the perpetrators dump their shares on the market, resulting in quick profits
for them ...

The Effective Public Manager

Achieving Success in Government Organizations

The Effective Public Manager Thoroughly revised and updated, the fifth edition of The Effective Public Manager offers public administrators and students a classic resource and a highly-accessible guide to the fundamentals of leading and managing public organizations. In this new edition the authors cover the key areas of the field and present in-depth analysis through the strategic use of fresh case studies and real-world examples. The book is designed to give real-world managers and aspiring managers the information and tools needed to meet the demands of their jobs directly rather than working around the constraints of government. The Effective Public Manager offers a proven approach to implementing efficient management tools in a dynamic political, organizational, economic, and technological context. New to this edition Information on the transformation of media, both traditional and social An analysis of the changing nature of work and privatization trends An examination of national security and the current thinking regarding accountability, transparency, and crisis communication An online instructor's guide, which includes discussion questions and updated PowerPoint slides

Kelman, S. Making Public Policy: A Hopeful View of American Government. New
York: ... Lee, M. “Reporters and Bureaucrats: Public Relations Counter-Strategies
by Public Administrators in an Era of Media Disinterest in Government.” Public ...

The Student Newspaper Survival Guide

The Student Newspaper Survival Guide has been extensively updated to cover recent developments in online publishing, social media, mobile journalism, and multimedia storytelling; at the same time, it continues to serve as an essential reference on all aspects of producing a student publication. Updated and expanded to discuss many of the changes in the field of journalism and in college newspapers, with two new chapters to enhance the focus on online journalism and technology Emphasis on Web-first publishing and covering breaking news as it happens, including a new section on mobile journalism Guides student journalists through the intricate, multi-step process of producing a student newspaper including the challenges of reporting, writing, editing, designing, and publishing campus newspapers and websites Chapters include discussion questions, exercises, sample projects, checklists, tips from professionals, sample forms, story ideas, and scenarios for discussion Fresh, new, full color examples from award winning college newspapers around North America Essential reading for student reporters, editors, page designers, photographers, webmasters, and advertising sales representatives

This new edition of The Student Newspaper Survival Guide discusses how these rapid technological developments can positively affect the efficiency, effectiveness and creativity of student newspapers.

On-Camera Coach

Tools and Techniques for Business Professionals in a Video-Driven World

The invaluable handbook for acing your on-camera appearance On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lens—being on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the way you move, the way you speak, and even the way you dress. This book provides the guidance and tools you need to ace it every time. Video is powerful, and it is everywhere; corporate YouTube channels, webinars, virtual meetings, TedTalks, and more are increasingly turning the lens on those who typically remain behind the scenes. This relatively recent trend will continue to expand as media plays a larger role in business, and the ability to appear confident, authoritative, and polished is becoming a necessary job skill. This book shows you everything you need to know about being on camera, from preparation through presentation and beyond. Learn how to prepare for an on-camera appearance Tailor your presentation to on-camera demands Discover how the camera interprets wardrobe and body language Appear dynamic, confident, and engaged when the lens points your way The lens captures everything—the awkward pauses, the nervous fidgets, poor posture, and every false start and mistake is captured for posterity. Is that the image you want to present? You want to get your message across and be heard; to do that, you must portray authority, energy, and confidence—even when you don't feel it. On-Camera Coach provides the expert instruction and insider secrets that help you make your message sing.

She's both professional and approachable, and that comes through clearly in this book. Having this book is like having a private consultation with Karin before every on-camera experience!

Revit Architecture 2010

No Experience Required

Author and Revit Architecture expert Eric Wing walks you through designing, documenting, and presenting a four-story office building. The continuous tutorial begins with the Revit interface and standard conventions for placing walls, doors, and windows, then progresses through the building's design as would happen in the real world. You'll learn how to work with structural grids, beams, and foundations; add text and dimensions; build floors layer by layer; join exterior and interior walls; and create roofs and ceilings as well as stairs, ramps, and railings. You'll also be introduced to using embedded families and formulas, crucial site considerations, and importing and exporting to various formats. For Instructors: Teaching supplements are available for this title.

On the technical side, thanks to Willem Knibbe for acquiring the book and
working with me on my manuscript, and for his constant patience as I lumbered
through each chapter. Thanks, of course to Technical Editor Lynda Jensen ...

Small Business Taxes For Dummies

Are you a small business owner taxed by taxes? Not being up-to-speed on tax rules and strategies can lead to mistakes that cost business owners thousands of dollars in fines and penalties every year. Small Business Taxes For Dummies assists both current and aspiring small business owners with important tax planning issues. For the estimated 21 million small business owners in the U.S., the nation's tax codes continue to change and increase in complexity. Small Business Taxes For Dummies arms you for important tax planning issues, including: year-round tax planning tips and expense tracking advice; small business decisions and expense basics; business use of your home and self-employment taxes; creating an ongoing tax routine; dealing with the IRS and where to find help; navigating audits and notices; and more. Guides you through the current tax laws and ensures that you understand your rights and obligations Helps small business owners save time and money Empowers you to understand and prepare your own tax documents The expert tips and advice presented in Small Business Taxes For Dummies are for the millions of small business owners like you searching for a guide to the latest tax codes and regulations.

Eric Tyson. Publisher's Acknowledgments Acquisitions Editor: Erin Calligan
Mooney Senior ProjectEditor: GeorgetteBeatty Copy Editor:ToddLothery
Technical Editor: Chris Jensen Project Coordinator: Patrick Redmond Cover
Image: ...