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The Handbook of Language Teaching

Bringing together an international and interdisciplinary team of contributors, this Handbook is a wide-ranging and invaluable reference guide to language teaching. A comprehensive reference work on language teaching, which combines the latest research findings, coverage of core topics, and examples of teaching experience from a variety of languages and settings Provides a unique breadth of coverage, including: the psycholinguistic underpinnings of language learning; social, political, and educational contexts; program design; materials writing and course design; teaching and testing; teacher education; and assessment and evaluation Offers a balanced evaluation of the major positions and approaches, including examining the increasingly important social and political context of language teaching Written by an international and interdisciplinary group of authors from a dozen different countries; English is only one of the many languages used as examples throughout the volume

Genre-based writing pedagogy as a whole has arisen, in part, because of
dissatisfaction with process instruction that often casts writing as a solitary
process taking place inside the brains of individual learners, but also as result of
a new ...

Pump Wisdom

Problem Solving for Operators and Specialists

Learn all the basics about pumps in one place. Clearly written by an ace consultant, this manual for operators and specialists in the petroleum industry gives readers a concise overview of the mechanics of various pumps and reviews the specifications to be considered before a pump is purchased and installed. The straight-forward text explains pump hydraulics without need of involved mathematics and provides expert advice on installing centrifugal pumps in process plants. The book also emphasizes the mechanical aspects of pumps as it delves into misunderstandings and oversights on bearings, seals, impeller trimming, lubricant application, lubricant types, and much more.

Unconventional Wisdom

Counterintuitive Insights for Family Business Success

Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approaches not popular with current management fashion or most companies. That is the key to their competitive advantage. However, family businesses must find ways to simultaneously serve business needs and family goals, which require very different priorities and principles. As a result, they must think paradoxically, and find insights that single-purpose enterprises need not contemplate. They must dare to be different. Family business requires a different governance system, but it must nevertheless be one that can be controlled. Building on insights from the worldâ??s premier family business executive education course, this book offers the Unconventional Wisdom needed to leverage the strategic and cultural uniqueness of a family business for enduring success.

Corporate Governance

In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to include: analysis of the financial crisis; the reasons for the global scale of the recession the failure of international risk management An overview of corporate governance guidelines and codes of practice; new cases. Once again in the new edition of their textbook, Robert A. G. Monks and Nell Minow show clearly the role of corporate governance in making sure the right questions are asked and the necessary checks and balances in place to protect the long-term, sustainable value of the enterprise. Features 18 case studies of institutions and corporations in crisis, and analyses the reasons for their fall (Cases include Lehman Brothers, General Motors, American Express, Time Warner, IBM and Premier Oil.)

This is the one volume you need in order to understand the fundamental issues currently facing the corporate world and those it serves; I cannot commend it too highly.” — Adrian Cadbury “In the 5th edition of ‘Corporate ...

Corporate Governance

How to Add Value

This book present the value school of corporate governance, outlining a multitude of areas where corporate governance could add real worth, and showing how this can be put into effect. No “one-size-fits-all” model emerges as a solution. Rather, the insights in this book take idiosyncrasies and dynamics over time into consideration. They consider the main issues and their real causes, ownership settings, country settings and new developments in corporate governance research and practice. International focus places emphasises on typical patterns, predicament and solutions instead of national laws. Points are illustrated with in-depth case studies and highlighted learning nuggets. Alerts the reader to typical dilemmas and traps in attaining the goal of value creation, whilst also pointing to promising avenues forward.

This book present the value school of corporate governance, outlining a multitude of areas where corporate governance could add real worth, and showing how this can be put into effect.

Corporate Governance and Risk

A Systems Approach

Decision-making and corporate governance have always been important functions in a company, but never more so than in the current post-Enron/Andersen business environment. This book acts as a framework for corporate officers and senior-level executives who need to redesign their own decision-making, risk, and governance processes. The approaches have been successfully proven in a number of leading companies, whose case studies are included in the book. Offers up to date coverage of an increasingly important topic, citing a proven approach that draws from leading companies and provides a composite of what not to do based on companies like Anderson and Enron. Author very active in conference circles, addressing thousands in industry events.

This book acts as a framework for corporate officers and senior-level executives who need to redesign their own decision-making, risk, and governance processes.

Evolutionary Computation in Gene Regulatory Network Research

"This book is a step-by-step guideline for research in gene regulatory networks (GRN) using evolutionary computation (EC)"--

"This book is a step-by-step guideline for research in gene regulatory networks (GRN) using evolutionary computation (EC)"-- This book serves as a handbook for gene regulatory network research using evolutionary algorithms, with ...

Genetic and Evolutionary Computation

Medical Applications

Genetic and Evolutionary Computation: Medical Applications provides an overview of the range of GEC techniques being applied to medicine and healthcare in a context that is relevant not only for existing GEC practitioners but also those from other disciplines, particularly health professionals. There is rapidly increasing interest in applying evolutionary computation to problems in medicine, but to date no text that introduces evolutionary computation in a medical context. By explaining the basic introductory theory, typical application areas and detailed implementation in one coherent volume, this book will appeal to a wide audience from software developers to medical scientists. Centred around a set of nine case studies on the application of GEC to different areas of medicine, the book offers an overview of applications of GEC to medicine, describes applications in which GEC is used to analyse medical images and data sets, derive advanced models, and suggest diagnoses and treatments, finally providing hints about possible future advancements of genetic and evolutionary computation in medicine. Explores the rapidly growing area of genetic and evolutionary computation in context of its viable and exciting payoffs in the field of medical applications. Explains the underlying theory, typical applications and detailed implementation. Includes general sections about the applications of GEC to medicine and their expected future developments, as well as specific sections on applications of GEC to medical imaging, analysis of medical data sets, advanced modelling, diagnosis and treatment. Features a wide range of tables, illustrations diagrams and photographs.

By explaining the basic introductory theory, typical application areas and detailed implementation in one coherent volume, this book will appeal to a wide audience from software developers to medical scientists.

Evolutionary Computation

Toward a New Philosophy of Machine Intelligence

This Third Edition provides the latest tools and techniques that enable computers to learn The Third Edition of this internationally acclaimed publication provides the latest theory and techniques for using simulated evolution to achieve machine intelligence. As a leading advocate for evolutionary computation, the author has successfully challenged the traditional notion of artificial intelligence, which essentially programs human knowledge fact by fact, but does not have the capacity to learn or adapt as evolutionary computation does. Readers gain an understanding of the history of evolutionary computation, which provides a foundation for the author's thorough presentation of the latest theories shaping current research. Balancing theory with practice, the author provides readers with the skills they need to apply evolutionary algorithms that can solve many of today's intransigent problems by adapting to new challenges and learning from experience. Several examples are provided that demonstrate how these evolutionary algorithms learn to solve problems. In particular, the author provides a detailed example of how an algorithm is used to evolve strategies for playing chess and checkers. As readers progress through the publication, they gain an increasing appreciation and understanding of the relationship between learning and intelligence. Readers familiar with the previous editions will discover much new and revised material that brings the publication thoroughly up to date with the latest research, including the latest theories and empirical properties of evolutionary computation. The Third Edition also features new knowledge-building aids. Readers will find a host of new and revised examples. New questions at the end of each chapter enable readers to test their knowledge. Intriguing assignments that prepare readers to manage challenges in industry and research have been added to the end of each chapter as well. This is a must-have reference for professionals in computer and electrical engineering; it provides them with the very latest techniques and applications in machine intelligence. With its question sets and assignments, the publication is also recommended as a graduate-level textbook.

This Third Edition provides the latest tools and techniques that enable computers to learn The Third Edition of this internationally acclaimed publication provides the latest theory and techniques for using simulated evolution to achieve ...

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing–based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don′t understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University′s Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.

A Marketing Approach to Finding Funds for Your Business Philip Kotler,
Hermawan Kartajaya, S. David Young. PART THREE TOOLS FOR ATTRACTING
AND KEEPING INVESTORS AND LENDERS 6 Strategy: How to Win Investors'
Mind ...