Trauma and Mobile Radiography is a concise introduction to radiographing trauma patients. This easy-to-read guide emphasizes mobile radiography fundamentals since most trauma work is performed using portable units. Its user-friendly style will help students and practicing radiographers produce better images in difficult situations, avoiding "learning by accident" trauma situations. Describes supportive measures for medical emergencies
The entire emergency room team-physicians, surgeons, intensivists, anesthetists and nurses-are here brought together to contribute their expertise on trauma resuscitation. The reader will learn not only how each of these specialists focus on trauma, but also how those different skills are capitalized for the good of the patient. This second edition of Trauma Resuscitation includes comprehensive profiles of all types of trauma. The book is practical and has clinically relevant text that is supported by tables, flow charts and graphics. Each section presents the topic clearly and concisely, allowing readers to locate the information quickly. Every member of the emergency room team, including those in training, will benefit from this volume.
This second edition of Trauma Resuscitation includes comprehensive profiles of all types of trauma. The book is practical and has clinically relevant text that is supported by tables, flow charts and graphics.
No member of the emergency room or trauma ward physician should be without this 4th edition of The Trauma Manual: Trauma and Acute Care Surgery. Designed to be used as a quick reference, this multidisciplinary pocket guide addresses all areas of trauma and emergency surgery with a list of key points at the end of each chapter. In addition to a new section on the intensive care unit and an extended section on surgical emergencies, this manual also covers GI hemorrhage, hernias, bowel obstruction, pancreatitis, biliary tract disease, and other surgical challenges faced by trauma and emergency surgery personnel. Organized in a chronological fashion following the usual events and phases of care after injury or acute surgical illness, this user-friendly manual is one guide every trauma surgeon, surgical resident, surgical critical care specialist, emergency medicine physician, and emergency or trauma nurse, will want to keep close by. NEW TO THIS EDITION * Additional section on the intensive care unit * Extended section on surgical emergencies * 5 new chapters covering: - Acute respiratory failure - Cardiovascular disease and monitoring - Multiple organ dysfunction - Soft tissue infections - The role of laparoscopy in emergency surgery
Hukum Islam merupakan bagian yang sangat penting dalam Islam. Ia berperan besar membentuk wajah Islam, sekaligus memberi kerangka dasar bagaimana bertindak sebagai seorang muslim. Ia memberikan rambu-rambu yang bervisi ideal-filosofis sekaligus praktis-teknis. Kerangka yang diberikan hukum Islam bersifat umum tapi detil, luas tapi mendasar, bagi seorang muslim dalam kapasitas sebagai pribadi dalam ruang privat, sekaligus dalam peran-perannya di ruang publik. Begitu luas dan pentingnya hukum Islam. Maka ketika kita memahaminya, kita akan mengerti sketsa besar wajah Islam. Buku ini mengantarkan pembaca untuk mendapatkan pemahaman yang mendasar, komprehensif, kokoh, dan rasional dalam bahasa yang mudah dipahami bahkan oleh pembaca awam. Berbeda dengan buku lain, pembahasan buku ini merentang dari hukum Islam baik dalam kerangka fikih klasik dan kontemporer hingga kontekstualisasi hukum Islam dalam wujudnya yang menyublim dalam spektrum hukum positif Nasional Indonesia. Buku ini merinci pokok-pokok hukum Islam; dalil dan sumber hukum Islam; sejarah pertumbuhan hukum Islam sejak pembentukan hingga era kontemporer; serta hukum Islam di Indonesia sejak masuknya Islam sampai era reformasi.
Provides step-by-step guidance on using Facebook as a marketing tool, including how to create and publish a business page, arranging what visitors can see, building page visibility, customizing with Facebook apps, and analyzing marketing results.
Andrea Vahl, John Haydon, Jan Zimmerman. They both provided background
research and rooted out arcane online facts. They checked hundreds of links and
reviewed dozens of sites for screen shots and case studies. They both deserve
enormous credit for dealing with the constant changes for which Facebook is
infamous. Their patience and tenacity are astounding! Diane Duncan Martin
supplemented their services with her usual persistence obtaining copyright
clearances.
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
you design a social marketing program, you will need to think through various
strategic factors to create an approach that is most likely to appeal to your
audience and meet its needs. To develop a comprehensive strategy, social marketing borrows an idea from traditional marketing practice called the “ marketing mix." In the planning process, research with the target audience assists
in making programmatic decisions about the following: - Product - Price - Place -
Promotion These often ...
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing.
