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Effective Public Relations: A Practical Approach

Many PR textbooks treat this important and exciting topic in such a dull fashion. Instructors tired of teaching the first course in Public Relations from over-written, stuffy, theory-laden textbooks that cost students far too much may be interested in Shelburne. This book is a hands-on learning tool written by a practitioner who's been teaching the course for fifteen years. "Here-it-is" and "this is how you do it" is the one-two punch Shelburne delivers. And it is appropriately fun! How will this text help you and your students? * Shelburne is short, snappy and sassy. The razor sharp writing goes right to the point and keep students engaged. Reviewers summarized Merry?s writing as ?energetic? and ?dead-on." * The work-text format is ideal for hands-on learning. This is a paperback that?s chock-full of exercises. Makes student assignments easy for you and engaging for your students. * Shelburne provides instructors and students a hassle free way to harness the web. The online chapter 18 covers the how-to?s of web PR and supplements with integrated web sites. * Shelburne?s style and approach is contemporary. Relevant examples are drawn from recent headlines--including President Clinton?s visit to the author?s school. An ongoing case highlights the ins and outs of daily PIO work. Many PR textbooks treat this important and exciting topic in such a dull fashion. Instructors tired of teaching the first course in Public Relations from over-written, stuffy, theory-laden textbooks that cost students far too much may be interested in Shelburne. This book is a hands-on learning tool written by a practitioner who's been teaching the course for fifteen years. "Here-it-is" and "this is how you do it" is the one-two punch Shelburne delivers. And it is appropriately fun! How will this text help you and your students? * Shelburne is short, snappy and sassy. The razor sharp writing goes right to the point and keep students engaged. Reviewers summarized Merry?s writing as ?energetic? and ?dead-on." * The work-text format is ideal for hands-on learning. This is a paperback that?s chock-full of exercises. Makes student assignments easy for you and engaging for your students. * Shelburne provides instructors and students a hassle free way to harness the web. The online chapter 18 covers the how-to?s of web PR and supplements with integrated web sites. * Shelburne?s style and approach is contemporary. Relevant examples are drawn from recent headlines--including President Clinton?s visit to the author?s school. An ongoing case highlights the ins and outs of daily PIO work.

"Here-it-is" and "this is how you do it" is the one-two punch Shelburne delivers. And it is appropriately fun! How will this text help you and your students? * Shelburne is short, snappy and sassy.

The Idea of Public Journalism

This volume offers a critical and constructive examination of the claims of public journalism, the controversial movement aimed at getting the press to promote and indeed improve (not merely report on) the quality of public life. From leading contributors, original essays refine the terms of the debate by situating it within a broad cultural, historical and philosophical framework. Exploring the movement's promise as well as its problems, The Idea of Public Journalism sheds lights on issues of political power, freedom of expression, democratic participation and press responsibility.

menu are a reminder of a historical process in late capitalism that subordinates
journalism as a cultural practice to the economic rationale of ... and forego local
newspaper services in favor of a host of "free" media services, ranging from
television news to shopping guides. ... Their agendas for media reform focus on
operationalizing ideas that have a potential for consensus and a tendency to
produce ...

The Student Newspaper Survival Guide

The Student Newspaper Survival Guide has been extensively updated to cover recent developments in online publishing, social media, mobile journalism, and multimedia storytelling; at the same time, it continues to serve as an essential reference on all aspects of producing a student publication. Updated and expanded to discuss many of the changes in the field of journalism and in college newspapers, with two new chapters to enhance the focus on online journalism and technology Emphasis on Web-first publishing and covering breaking news as it happens, including a new section on mobile journalism Guides student journalists through the intricate, multi-step process of producing a student newspaper including the challenges of reporting, writing, editing, designing, and publishing campus newspapers and websites Chapters include discussion questions, exercises, sample projects, checklists, tips from professionals, sample forms, story ideas, and scenarios for discussion Fresh, new, full color examples from award winning college newspapers around North America Essential reading for student reporters, editors, page designers, photographers, webmasters, and advertising sales representatives

This new edition of The Student Newspaper Survival Guide discusses how these rapid technological developments can positively affect the efficiency, effectiveness and creativity of student newspapers.

The Invention of Journalism Ethics, Second Edition

The Path to Objectivity and Beyond

Does objectivity exist in the news media? In The Invention of Journalism Ethics, Stephen Ward argues that given the current emphasis on interpretation, analysis, and perspective, journalists and the public need a new theory of objectivity. He explores the varied ethical assertions of journalists over the past few centuries, focusing on the changing relationship between journalist and audience. This historical analysis leads to an innovative theory of pragmatic objectivity that enables journalists and the public to recognize and avoid biased and unbalanced reporting. Ward convincingly demonstrates that journalistic objectivity is not a set of absolute standards but the same fallible but reasonable objectivity used for making decisions in other professions and public institutions. Considered a classic in the field since its first publication in 2004, this second edition includes new chapters that bring the book up to speed with journalism ethics in the twenty-first century by focusing on the growing dominance of online journalism and calling for a radical approach to journalism ethics reform. Ward also addresses important developments that have occurred in the last decade, including the emergence of digital journalism ethics and global journalism ethics.

way that, about a century ago, journalists felt the need to construct a professional
pre-digital ethics. Then I ... Because a full and adequate digital journalism ethics
does not exist. ... Therefore, the role of ethicists and philosophers is to join the
construction of the ethics and engage the debate over what ethics will best guide
(and define) responsible journalism in the future. ... I make extensive use of the
ideas of ethics as proposal, of imperfect inquiry, of evolving normative inquiry,
and of ...

The SAGE Handbook of Digital Journalism

The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.

Questions about community engagement: What ethical norms should guide the
use of citizen content and newsroom ... How do journalists reconcile their patriotic
values with their duty to humanity and to address global issues from multiple ...

The Journalist's Guide to Media Law

'Journalists don't need law degrees to do their work. They do however need a sound understanding of the principles of press freedom and the ethical and legal limits of what can and should be reported. A new media landscape…makes this book even more valuable.' - Chris Masters, Walkley Award-winning investigative journalist 'The leading text book from which most journos learned their law' - Margaret Simons, Crikey This widely used introduction to media law takes a journalist's perspective. Written in a clear, non-legalistic fashion, it shows how journalists can produce ethical, hard-edged reportage while staying on the right side of the law. The authors also explain how to negotiate some of the key ethical minefields of day-to-day reporting, focusing on ethical dilemmas which can have legal consequences. This fully revised fourth edition offers a comprehensive overview of aspects of law which relate to a journalist's work including defamation, contempt, confidentiality, privacy, trespass, intellectual property and ethical regulation. Recent cases and examples are used to illustrate key points. Also included is an introduction to the legal system and guidelines on reporting legal issues. Tips, summaries and a handy flow chart to defamation law make The Journalist's Guide to Media Law a handy reference for professionals and an essential text for students.

Mark Pearson, Mark Polden. had diminished their own abilities to defend the
Fourth Estate ideal. Brand and Pearson (2001: 81) found that both journalists and
their audiences were concerned about the level of corporate influence on the
news ...

The Definitive Guide to Journalism Media and Business Administration

In this book, I have set out and explored all forms of topic and moving image media. I have set out with underpinning knowledge and distinct theoretical evaluations and development of media periodical and media administration business techniques as well as how to form a journalism enterprise. All you need to know about media is in this book.

Sub generic genre it will be a good idea to broaden your understanding of
children's entertainment and use this in anyway possible applying this method
will specify the ideas of your work. Express a vast knowledge of this
understanding of ...

The Broadcast Journalism Handbook

A Television News Survival Guide

In this guide, working journalists show the reality of how a television newsroom works. It covers many newsroom positions, from assignment editors to producers, reporters, and anchors. It also includes job searching tips, a news glossary and helpful Websites.

A Television News Survival Guide Robert Thompson, Cindy Malone. in a small
market. The ND had told the reporter that she had no ... You have to come up with
story ideas. This is where the contacts come in. You call everyone you know.

The Complete Idiot's Guide to Publishing Magazine Articles

You're no idiot, of course. You have a reporter's eye, a poet's touch, and you absolutely love to write. Stories, journal entries, letters to the editor - you name it, you know you can write it. But when it comes to selling your ideas to magazines, newspapers and web sites, you feel like the less said, the better. Seeing your words and wisdom printed in black and white seems like a lot more trouble than it's worth. Don't write yourself off just yet! 'The Complete Idiot's Guide to Publishing Magazine Articles' will help you get where you belong: In Print. In this 'Complete Idiot's Guide', you get answers to all your questions. Who hires writers? What newspaper, magazine, and online editors want from freelancers and how much they might pay for it! How to write effective query and pitch letters. How the internet can help your writing career take off.

A broadcast reporter Lynne knows from the NBC affiliate in Sacramento, Tim
Hererra, wanted to try his hand at print journalism and pitched a couple column
ideas to the neighborhood insert of the Sacramento Bee. Hererra now frequently
 ...

The NCTJ Essential Guide to Careers in Journalism

The National Council for the Training of Journalists (NCTJ) Guide to Careers in Journalism is the essential resource to securing a job as a journalist on a newspaper or magazine, on radio and television, or online. The book contains: full details of over 60 highly-respected, NCTJ-accredited courses which give you exactly the qualifications you need comprehensive outlines of what it will be like as a trainee journalist on newspapers, magazines, TV, radio or a website day-in-the-life accounts from a wide range of young journalists advice, quotes, comments and warnings from over 100 working journalists a comprehensive listing of potential sources of work experience, traineeships, and jobs.

Tape an entire day's news bulletins and analyse them to see how stories fit into
the whole and how they are developed. Be full of ideas about fresh ways to
handle stories that come round regularly. Freelance for local newspapers, news ...