Sebanyak 1592 item atau buku ditemukan

Belajar Goblok dari Bob Sadino (Edisi Baru yang Disempurnakan)

Goblokkan Diri Sendiri Dulu Om Bob tidak sembarangan gemar berkata goblok. Sebuah filosofi luhur terkandung di dalamnya. “Sebelum kamu menggoblokkan orang lain, goblokkan dulu diri sendiri,” ujarnya pada sesi yang lebih serius. “Ibarat gelas, kalau bertemu dengan orang lain, kosongkan dulu gelas kamu…” Dan di sinilah perjalanan kita berawal... Entah sudah berapa kali buku ini dicetak ulang. Ada edisi hard cover dan soft cover, yang jelas lebih dari 20 kali cetak ulang. Memang luar biasa respons masyarakat terhadap buku ini. Terima kasih buat seluruh pembaca yang sudah memberikan apresiasi terhadap karya kami dan Om Bob ini. Edisi yang disempurnakan ini lahir karena beberapa alasan. Pertama, karena Om Bob berpesan agar ilmu dan pengalamannya tidak dibawa mati. Harus disebarkan ke sebanyak mungkin orang lain agar memberikan manfaat. Kedua, respons dari masyarakat terhadap buku Bob Sadino masih sangat tinggi, sehingga menimbulkan keinginan sejumlah rekan penulis dan penerbit untuk membuat karya tentang sosok fenomenal ini. Ketiga, sebagai upaya penulis untuk meluruskan sejumlah fakta agar tercatat abadi dalam sejarah industri buku di Indonesia.

Goblokkan Diri Sendiri Dulu Om Bob tidak sembarangan gemar berkata goblok.

Ladang Emas: Bagaimana Menentukan Lokasi Bisnis Yang Tepat

Semua pengusaha ingin mendapatkan lokasi usaha yang cepat menghasilkan keuntungan dan bertahan lama dalam kesuksesan. Di sekitar kita banyak lokasi bisnis yang bertahan lama dan sukses, namun ada juga yang tidak bertahan lama. Melekat pada kesuksesan suatu usaha adalah lokasi yang tepat. Mencari lokasi yang tepat sama seperti mencari sebuah ladang, yang bilamana tepat, maka akan menghasilkan emas (keuntungan) bagi pengusaha. Lokasi yang tepat bergantung pada kejelian kita menganalisis, baik jenis pengunjung suatu lokasi, market behavior, visibility, dan situasi di sekitarnya. Lokasi tersebut dikatakan tepat apabila secara maksimal mendukung usaha kita. Lokasi bisnis semakin meluas dengan berkembangnya market, entah itu di daerah pariwisata, perkantoran, perumahan, shopping center, daerah industri, sekolah, rumah sakit, bandar udara, dan sebagainya menjanjikan kesuksesan bagi pengusaha di dalamnya. Tinggal bagaimana mempertajam analisis kita dalam mencari lokasi bisnis yang tepat. Baca buku ini hingga tuntas, Anda akan paham bagaimana memilih tempat usaha yang akan menjadi ladang emas baru bagi Anda!

Semua pengusaha ingin mendapatkan lokasi usaha yang cepat menghasilkan keuntungan dan bertahan lama dalam kesuksesan.

Masyarakat Ekonomi ASEAN (MEA) 2015

Tahun 2007 merupakan tahun yang istimewa bagi ASEAN. Genap diusia ke-40 tahun, organisasi 10 negara-negara Asia Tenggara ini menyepakati Piagam ASEAN dan Cetakbiru ASEAN menuju Masyarakat Ekonomi ASEAN (MEA) 2015, pada Konferensi Tingkat Tinggi ASEAN ke-13 di Singapura. Penandatangan Piagam ASEAN ini akan menandai babak baru ASEAN menuju sebuah organisasi dengan komitmen bersama yang mengikat secara hukum. Sedangkan cetakbiru MEA akan memberikan arah bagi perwujudan ASEAN sebagai sebuah kawasan basis produksi dan pasar tunggal. Pencapaian MEA ini dilakukan melalui lima pilar, yaitu: aliran bebas dari barang, jasa, investasi, tenaga kerja terampil, dan aliran modal yang lebih bebas. Upaya mewujudkan ASEAN sebagai kawasan basis produksi dan pasar tunggal ini tentu saja memberikan banyak peluang sekaligus tantangan yang besar bagi Indonesia. Editor’s Note: Menyadari peran penting persiapan Indonesia dalam MEA, buku berjudul “Menuju Masyarakat Ekonomi ASEAN 2015: Memperkuat Sinergi ASEAN di Tengah Kompetisi Global” hadir ke hadapan pembaca untuk memberikan informasi seputar MEA 2015 serta berbagai peluang dan tantangannya, baik bagi ASEAN maupun bagi Indonesia. Melalui penerbitan buku ini, diharapkan mampu meningkatkan pemahaman kita bersama mengenai berbagai isu terkait dengan MEA sehingga kita mampu merumuskan persiapan yang lebih baik.

Genap diusia ke-40 tahun, organisasi 10 negara-negara Asia Tenggara ini menyepakati Piagam ASEAN dan Cetakbiru ASEAN menuju Masyarakat Ekonomi ASEAN (MEA) 2015, pada Konferensi Tingkat Tinggi ASEAN ke-13 di Singapura.

Trading Options For Dummies

The options bestseller--updated with new facts, charts, and strategies to help investors beat today's tough markets. Trading Options For Dummies, 3rd Edition covers the common types of options available for trading and helps investors choose the right ones for their investing needs. Readers will find out how to weigh option costs and benefits, combine options to reduce risk, build a strategy that allows them to gain no matter the market conditions, broaden retirement portfolio with index, equity, and ETF options. In addition, it: Helps investors determine and manage their risk, guard their assets using options, protect their rights, and satisfy their contract obligations Provides expert insight on combining options to limit position risk Offers step-by-step instruction on ways to capitalize on sideways movements Covers what investors need to know about options contract specifications and mechanics Coverage on new software, tools, brokerage houses New coverage on Binary Options

If you’re an investor with some general knowledge of trading but want a better understanding of risk factors, new techniques, and an overall improved profit outcome, Trading Options For Dummies is the book for you.

Astra, On Becoming The Pride Of Nation

ASTRA yang menjadi ujung tombak perusahaan badan usaha nasional, yang telah menerapkan prinsip manajemen terkini, terus berinovasi dan mengaplikasikan teknologi canggih serta mampu berproduksi sesuai permintaan pasar sekaligus menyediakan lapangan kerja, wajar dijadikan PANUTAN. Buku ini menggambarkan bagaimana ASTRA membangun keunggulan itu secara sistemis dan sistematis. —B. J. Habibie, Presiden Republik Indonesia (1998–1999) Astra adalah perusahaan yang dengan proaktif membagikan keberhasilannya kepada perusahaan lain sehingga dapat maju bersama dan menciptakan ekosistem yang kuat. Semoga buku ini dapat menjadi sumber inspirasi dan pembelajaran bagi pelaku bisnis untuk bersama membangun Indonesia. —Robert Budi Hartono, President/CEO Djarum Group The book is a testament of Astra’s contribution to the advancement of innovation, science, and the strong practice of management and leadership in Indonesia. Astra is a company built on values that continues to grow in a sustainable manner. INSEAD is fortunate to have been part of this success story. —Ilian Mihov, Dean of INSEAD

Astra is a company built on values that continues to grow in a sustainable manner. INSEAD is fortunate to have been part of this success story. —Ilian Mihov, Dean of INSEAD

Social Media Marketing

**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the ‘Four Zones’ of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This second edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate ...

Social Media Marketing

Inhaltsangabe:Introduction: The consumers buying decision is determined by information on the Internet. Whether the consumers are searching for the cheapest electricity deliverer, hoping to buy a new camera, or curious if a hotel is as good as the advertisement promises-they look it up on the Internet. Although it is only 10 percent of a company s marketing budget that is allocated for marketing on the Internet, the value of supplier websites, comments by other users, product comparison sites and online marketing for the consumers has become more than twice as important as the medium television. Recently, marketing on social media sites, such as Facebook, Twitter or Youtube has become especially important for companies. They begin to realize that there is no other medium which is able to reach as many people in as little time and that, if applied successfully, marketing costs can be kept to the lowest. According to a study of GfK, the percentage of companies using social media as a marketing tool has risen from 16 percent in 2008 to 56,7 percent in 2009. This study deals with the term social media marketing and its different forms and impacts. As an introduction to the topic, it discusses the development of marketing from the ancient world until today. Subsequently, an entrance to the world of online marketing and its common forms will be presented. Furthermore, the study discusses the development of social media as a consequence of web 2.0 and highlights the benefits and risks of social media marketing. As Facebook is the social network with the presently greatest influence, it is used as an example for social network marketing. Finally, the study highlights the strategies of social media marketing by utilising precise and visual explanations of the basic instruments. Inhaltsverzeichnis:Table of Contents: 1.Introduction4 2.What is marketing?5 3.Online marketing7 3.1.Banner7 3.2.Google AdWords8 3.3.Email marketing8 3.4.Affiliate marketing9 4.Social media as a consequence of Web 2.09 5.The benefit of Social media for enterprises12 6.Facebook as an example for social network marketing12 7.Advantages and disadvantages of Social networking marketing14 8.Strategies for social media marketing14 8.1.The Conversation Prism14 8.2.The basic instruments of web 2.016 8.2.1.Blogs17 8.2.2.Communities17 8.2.3.Photosharing19 8.2.4.Videosharing20 8.2.5.Wikis22 8.2.6.Podcasting23 8.2.7.Microblogs24 8.2.8.Social [...]

This study deals with the term social media marketing and its different forms and impacts. As an introduction to the topic, it discusses the development of marketing from the ancient world until today.

30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

Social Media Marketing in 30 Minutes a Day

BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it. 30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing Expanding your reach and establishing your position Integrating with traditional marketing Evaluating results By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to ...

Social CRM For Dummies

Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more. Today's consumer uses technology to select relationships with companies; this book teaches business owners how to use social CRM to create relationships that customers want to maintain Explains how to integrate social media into your CRM mix Shows how to use data and information gathered through social sites Helps you develop social KPIs and create content that gets results from your online community Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships.

Today's consumer uses technology to select relationships with companies; this book teaches business owners how to use social CRM to create relationships that customers want to maintain Explains how to integrate social media into your CRM ...

Econometrics

Originally published in 1951, this volume reprints the classic work written by one of the leading global econometricians. Econometrics is structured as followed: Part 1 explains the relationship of Econometrics to Economics and Statistics. Part 2 outlines the process of formulating economic hypotheses mathematically and of subjecting them to a statistical test. Part 3 deals with the various component equations of the economic system - the psychic reactions, technical relations and reactions of business life and describes the process of setting up an economic model of the system as a whole. Part 4 llustrates the use of econometric methods for policy purposes.

In this connection the fact pointed out by Zimmerman* is important that before
1910 railway investments formed a much more important part of total investments
than after that year. § 38. Substitution Elasticities In commercial relations— which
belong to the field of "objective" decisions described in § 36— competition still
plays an important role and consequently also the substitution elasticity between
products supplied by competing firms or countries. The trade of a small country in
 ...