Sebanyak 1592 item atau buku ditemukan

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.

The funding of DMOs is a topic that always seems to draw much public debate.
Funding levels certainly affect the power and influence of DMOs, especially
within the tourism sector itself. DMOs with low funding levels struggle to be
influential; ...

Cases in Marketing Financial Services

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

Funding Prior to the early 1980s, building societies were prohibited from making
significant use of the wholesale funding markets by their inability to pay interest
gross on wholesale instrument. The need to diversify their funding sources ...

Museum Marketing

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.

This is a most unusual position for a non-profit art museum in Australia; nonprofit
art museums generally receive government funding of up to 70 per cent of
income. The funding model adopted follows the English model: a substantive
amount ...

Winning Elections with Political Marketing

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery ...

Ekonomi makro Islam

pendekatan teoretis

  • ISBN 13 : 9789791486125
  • ISBN 10 : 9791486123
  • Judul : Ekonomi makro Islam
  • Sub Judul : pendekatan teoretis
  • Pengarang : Nurul Huda,   Handi Risza Idris,  
  • Kategori : Macroeconomics
  • Klasifikasi : 2X6.3
  • Call Number : 2X6.3 NUR e
  • Bahasa : id
  • Tahun : 2009
  • Halaman : 268
  • Halaman : 268
  • Google Book : http://books.google.co.id/books?id=TFGHAQAACAAJ&dq=intitle:Ekonomi+makro+syariah&hl=&source=gbs_api
  • Ketersediaan :
    2021-39477-0010
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2021-39452-0009
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34380-0008
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34380-0007
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34380-0006
    (PNJ-pustaka02-00150754) Dipinjam sampai 25-02-2020 pada Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34380-0005
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34380-0004
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34380-0003
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34380-0002
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
    2017-34380-0001
    Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi

Engage Your Brain for Learning

Brain-based learning allows trainers and educators to promote long-term retention in learners and create a fun, interactive atmosphere. Brain-based learning uses our knowledge of how the brain processes and stores information to create more effective learning programs. This issue introduces readers to the concept of brain-based learning, and provides tips for how to use this concept in training design and delivery.

Brain-based learning allows trainers and educators to promote long-term retention in learners and create a fun, interactive atmosphere.