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Cases in Marketing Financial Services

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

Funding Prior to the early 1980s, building societies were prohibited from making
significant use of the wholesale funding markets by their inability to pay interest
gross on wholesale instrument. The need to diversify their funding sources ...