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Social Media Modeling and Computing

This timely text/reference presents the latest advances in various aspects of social media modeling and social media computing research. Gathering together superb research from a range of established international conferences and workshops, the editors coherently organize and present each of the topics in relation to the basic principles and practices of social media modeling and computing. Individual chapters can be also be used as self-contained references on the material covered. Topics and features: presents contributions from an international selection of preeminent experts in the field; discusses topics on social-media content analysis; examines social-media system design and analysis, and visual analytic tools for event analysis; investigates access control for privacy and security issues in social networks; describes emerging applications of social media, for music recommendation, automatic image annotation, and the analysis and improvement of photo-books.

objects and relations in the music social community Last.fm. The relations include
friendship relations, membership relations, listening relations, tagging relations,
inclusion relations among resources (e.g., tracks and albums) and similarity ...

Ethical Practice of Social Media in Public Relations

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Marcia W. DiStaso, (Ph.D., University of Miami, 2007), is an assistant professor of
public relations in the College of Communications at Pennsylvania State
University. Her research has been published in a variety of journals including
Journal of ...

Social Media and Public Relations

Eight New Practices for the PR Professional

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Of all the industries to be affected by the massive changes brought about by
social media, Public Relations has been on the front lines since the beginning.
The reason is simple: Much of social media is done in public, by the public, and
the ...

Social Media Mining

An Introduction

Integrates social media, social network analysis, and data mining to provide an understanding of the potentials of social media mining.

An Introduction Reza Zafarani, Mohammad Ali Abbasi, Huan Liu. 2. Graph.
Essentials. We live in a connected world in which networks are intertwined with
our daily life. Networks of air and land transportation help us reach our
destinations; ...