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Strategic Writing, Multimedia Writing for Public Relations, Advertising, and More

Communication, Written communication

Facts101 is your complete guide to Strategic Writing, Multimedia Writing for Public Relations, Advertising, and More. In this book, you will learn topics such as Strategic Writing in Advertising, Strategic Writing in Sales and Marketing, Strategic Writing in Business Communication, plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

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Public Relations Writing and Media Techniques: Pearson New International Edition

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

Public Relations Worktext

A Writing and Planning Resource

This textbook gives students both the fundamental knowledge and the basic writing preparation required to begin careers as public relations writers. For public relations courses.

This textbook gives students both the fundamental knowledge and the basic writing preparation required to begin careers as public relations writers. For public relations courses.

Public Relations Writing

The Essentials of Style and Format

This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

This text is intended for students who plan to work as public relations practitioners.

Public Relations Writing

Public Relations Writing 2e, covers professional public relations writing approaches and includes the tools for students to gain confidence in planning, writing and implementing public relations strategies and tactics.

Public Relations Writing 2e, covers professional public relations writing approaches and includes the tools for students to gain confidence in planning, writing and implementing public relations strategies and tactics.

Public Relations Writing and Media Techniques Revel Access Card

REVEL for" Public Relations Writing and Media Techniques" helps students master the many techniques needed to reach a variety of audiences in today s digital age. Authors Dennis Wilcox and Bryan Reber incorporate real-world examples of award-winning work by PR professionals throughout the text to engage today's students. Comprehensive and up-to-date, REVEL for "Public Relations Writing and Media Techniques" emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. REVEL is Pearson s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL. "

Authors Dennis Wilcox and Bryan Reber incorporate real-world examples of award-winning work by PR professionals throughout the text to engage today's students.

Public Relations Writing

A Rhetorical Approach

Using skill building exercises framed around rhetorical and communication theory, Public Relations Writing: A Rhetorical Approachprepares students to be critical and thoughtful producers of organizational and public messages in a rapidly transforming field. The practice of public relations has become increasingly complex. Students need more than "technical skills" to succeed; they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. This text shows students that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively. Incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, Public Relations Writing: A Rhetorical Approachprepares students for the dynamic field of public relations.

This text shows students that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively.

Public Relations Writing and Media Techniques

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.