Sebanyak 165 item atau buku ditemukan

British Techniques of Public Relations and Propaganda for Mobilizing East and Central Africa During World War II

Managing Public Relations and Brand Image through Social Media

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand_s reputation with a single viral post, or spark a political movement with a hashtag.

Social Media and Public Relations

Fake Friends and Powerful Publics

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics.

Public relations and the news media

a study of the selection and utilization by representative Milwaukee news media of materials emanating from public relations sources

Public Relations and the News Media

A Comparative Study of the Utilization of Public Relations Material by Representative Milwaukee News Media

Contents: Media use of Material from Participating Public Relations Offices; Media use of Public Relations Material from all Sources; and Disposition of Public Relations Material and News Media Attitudes Toward Public Relations.

Contents: Media use of Material from Participating Public Relations Offices; Media use of Public Relations Material from all Sources; and Disposition of Public Relations Material and News Media Attitudes Toward Public Relations.

Social Work, the Media and Public Relations (Routledge Revivals)

Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work. This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.

... managers from the statutory and voluntary sectors, as wellas contributions from
journalists, television producers and public relations professionalswho
analyseand reflect onvariousaspects of the relationship between mediaandsocial
work.

Media and Technologies: Public Relations

Strategies and Tactics

The impact of public relations in today's environment. how to implement an effective public relations campaign in the market.

CHAPTER 1: PUBLIC RELATIONS 1 . Public relations is a process (actions,
changes, functions that bring about) results. The components include Research (
what is the problem/opportunity of the situations? — this include public feedbacks
, ...

Ethical Practice of Social Media in Public Relations

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Marcia W. DiStaso, (Ph.D., University of Miami, 2007), is an assistant professor of
public relations in the College of Communications at Pennsylvania State
University. Her research has been published in a variety of journals including
Journal of ...

Handbook Of Advertising Media And Public Relations

his book is introducing Public Relations as a concept f/-\ applied in all emerging
areas of Govt, of any part of vlV Business. This whole text is divided into thirty-
seven chapters, starting from the basics of Public Relations, the ample a ...

The Practice of Government Public Relations

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.