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Peresmian Persatuan Perusahaan Periklanan Indonesia (PPPI) daerah Jawa Barat dan pelantikan pengurus periode 1982-1985

Critical Perspectives in Public Relations

Public Relations has been growing in importance in public and private sectors and as an academic subject in its own right. The area covers institutional communication, including issues like crisis management, corporate identity, employee communications, lobbying and as such raises fundamental questions about relationships between commercial organisations, and state and individual citizens. This reader focuses on the nature and scope of public relations studies, the origin and development of the field together with some of the tensions and dilemmas that have arisen. Analysing such issues as political public relations, education, organisational diplomacy, rhetoric, image and identity, and the nature of communication, this study provides an interdisciplinary approach to the key theories and concepts of Public Relations.

Public Relations has been growing in importance in public and private sectors and as an academic subject in its own right.

Asian Perspectives on the Development of Public Relations

Other Voices

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.

Her scholarly interests include global public relations, government relations in
China, CSR and online rumours and public engagement. She has ... He is co-
editor of Public Relations Issues and Crisis Management (2005). Chun-ju Flora ...

Lokakarya Pembinaan Manajemen Pers tahun 1997

Menurut Frederick Herzberg - pakar Perilaku Organisasi yang teorinya banyak
diikuti dunia - diperlukan adanya dua faktor pada diri seorang karyawan.
Pertama, faktor dasar (hygiene factor), yaitu faktor dasar yang harus diperoleh
seorang ...

Effective Personal Communication Skills for Public

To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.

Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes.

Effective Personal Communication Skills for Public Relations

Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes.