Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today’s world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today’s society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider’s look at what it’s like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
—Public relations expert Howard Rubinstein Public Relations: Promoting Ideas
What's Ahead? PR Helps Shape Public Opinion Public Relations Joins Ad
Agencies PR Pioneer Issues “Declaration of Principles” Variety of Clients Use
Public ...
This concise primer (based on lectures given at summer schools on complex systems and on a masters degree course in complex systems modeling) will provide graduate students and newcomers to the field with the basic knowledge of the concepts and methods of statistical physics and its potential for application to interdisciplinary topics. Indeed, in recent years, statistical physics has begun to attract the interest of a broad community of researchers in the field of complex system sciences, ranging from biology to the social sciences, economics and computer science. More generally, a growing number of graduate students and researchers feel the need to learn some basic concepts and questions originating in other disciplines without necessarily having to master all of the corresponding technicalities and jargon. Generally speaking, the goals of statistical physics may be summarized as follows: on the one hand to study systems composed of a large number of interacting ‘entities’, and on the other to predict the macroscopic (or collective) behavior of the system considered from the microscopic laws ruling the dynamics of the individual ‘entities’. These two goals are, to some extent, also shared by what is nowadays called ‘complex systems science’ and for these reasons, systems studied in the framework of statistical physics may be considered as among the simplest examples of complex systems—allowing in addition a rather well developed mathematical treatment.
It is a pleasure to thank Guillaume Beslon, Tommaso Roscilde and Sébastian
Grauwin, who were also involved in some of the lectures mentioned above, as
well as Pablo Jensen for his efforts in setting up an interdisciplinary Master
course on ...
Explores the key features of brain-based teaching, provides recent research on how the brain learns, and includes brain-compatible activities to enhance readers' retention.
Explores the key features of brain-based teaching, provides recent research on how the brain learns, and includes brain-compatible activities to enhance readers' retention.
INTRODUCTION TO BUSINESS Michael F. Jucius, Ph.D. Professor of Business
Organization The Ohio State University George R. Terry, Ph.D. School of
Business Northwestern University, and Management Consultant, Chicago THIRD
...
