Mobile Financial Services (MFS) are new phenomena in the world of Mobile Commerce which helps customers to interact with a bank via a mobile device and makes banking virtually anywhere on a real-time basis a reality. This work investigates the impact of adopting MFS applications on minimizing service channels costs, improving the performance of servicing levels, and providing new sources of revenue. In this study, two types of models to analyze and evaluate the impact of adopting banking servicing opportunities via cell phones are presented. The first is a simulation model used for shedding some light on which input parameters (factors) are most important and how they affect the responses of interest. The second depends on the outputs of simulation for finding the optimum combinations of input parameters by following Response Surface Methodology (RSM) as an optimization technique; assuming that certain level of customers representing the early adopters will use MFS.
This work investigates the impact of adopting MFS applications on minimizing service channels costs, improving the performance of servicing levels, and providing new sources of revenue.
The aim of this research is to study the impact of branchless banking to business performance. Branchless banking has great potential to extend the distribution of financial services to poor people who are not reached by traditional bank branch networks. It lowers the cost of delivery, including costs both banks of building and maintaining a delivery channel and to customers of accessing services. Branchless banking helps Bank Simpanan Nasional to improve their business performance since the introduction. This study is conducted by using qualitative method which is interview.