LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
“Introduction to the Special Issue on Corporate Entrepreneurship.” Strategic
Management Journal, Summer Special Issue 11: 1–3. 3. Gartner, W.B. (1985). “A
Conceptual Framework for Describing the Phenomenon of New Venture Creation
.
Financial Accounting Theory provides a thorough presentation of financial accounting theories. This new edition continues to include considerable coverage of accounting standards oriented to IASB standards as well as major U.S. accounting standards. While the text discussion concentrates on relating standards to the theoretical framework of the book, the coverage provides students with exposure to the contents of the standards themselves.
This new edition continues to include considerable coverage of accounting standards oriented to IASB standards as well as major U.S. accounting standards.
Autobiography of Indonesian Islamic religious leader and politician.
Autobiography of Indonesian Islamic religious leader and politician.
Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.
13) It is clear that a substantial number of states have used the availability of
increased federal funding for public health as an excuse to cut their own funding
for public health and divert that money to meet other budget needs, resulting in a
net ...
Discover all that Adobe Dreamweaver CS6 has to offer! Whether you’re looking for a thorough introduction to Dreamweaver or a reliable reference for your web design and development work, this proven resource is an ideal choice. ADOBE DREAMWEAVER CS6 REVEALED combines vibrant, full-color illustrations and clear, step-by-step tutorials to help you master the industry-standard web development software. In addition to detailed information on the current Dreamweaver interface, features, and functionality, the guide includes hands-on projects and real-world case studies to help you hone your skills and appreciate their professional relevance. The book highlights features new to CS6 and explores cutting-edge web standards and design trends, including CSS3 best practices, HTML5 layouts, multiscreen preview, and media queries for mobile devices. Additional online tools and content—including HTML5, Flash, and video files—enable you to apply what you learn by developing actual web content. The author, an experienced design professional and award-winning educator, also emphasizes fundamental web design principles, helping you develop knowledge and skills that go beyond a specific software package and can serve you well throughout your career. The Data Files used to complete the projects found in the book are now available online. For access information please refer to the directions available in the preface of the book. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The Data Files used to complete the projects found in the book are now available online. For access information please refer to the directions available in the preface of the book.
