SQL is full of difficulties and traps for the unwary. You can avoid them if you understand relational theory, but only if you know how to put the theory into practice. In this insightful book, author C.J. Date explains relational theory in depth, and demonstrates through numerous examples and exercises how you can apply it directly to your use of SQL. This second edition includes new material on recursive queries, “missing information” without nulls, new update operators, and topics such as aggregate operators, grouping and ungrouping, and view updating. If you have a modest-to-advanced background in SQL, you’ll learn how to deal with a host of common SQL dilemmas. Why is proper column naming so important? Nulls in your database are causing you to get wrong answers. Why? What can you do about it? Is it possible to write an SQL query to find employees who have never been in the same department for more than six months at a time? SQL supports “quantified comparisons,” but they’re better avoided. Why? How do you avoid them? Constraints are crucially important, but most SQL products don’t support them properly. What can you do to resolve this situation? Database theory and practice have evolved since the relational model was developed more than 40 years ago. SQL and Relational Theory draws on decades of research to present the most up-to-date treatment of SQL available. C.J. Date has a stature that is unique within the database industry. A prolific writer well known for the bestselling textbook An Introduction to Database Systems (Addison-Wesley), he has an exceptionally clear style when writing about complex principles and theory.
In this insightful book, author C.J. Date explains relational theory in depth, and demonstrates through numerous examples and exercises how you can apply it directly to your use of SQL.
Konsumen adalah entitas yangÊ mudah berubah. keinginan mereka tak selalu lurus, kadang berbelok dengan amat cepat. Untuk itu diperlukanlah suatu studi tentang perilaku konsumen agar segala gerak mereka mudah diantisipasi. --- Penerbit Kencana Prenadamedia Group
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
2017-34555-0009
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
2017-34555-0008
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
2017-34555-0007
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
2017-34555-0006
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
2017-34555-0005
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
2017-34555-0004
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
2017-34555-0003
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
2017-34555-0002
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
2009-465-182-1
Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi
Selain konsumen melakukan perhatian secara sengaja, konsumen juga
melakukan perhatian secara tidak sengaja (involuntary attention). Involuntary
attention terjadi ketika kepada konsumen dipaparkan sesuatu yang menarik,
mengejutkan, menantang atau sesuatu yang tidak diperkirakan, yang tidak ada
relevansinya dengan tujuan atau kepentingan konsumen. Stimuli dengan ciriciri
di atas akan secara otomatis mendapat tanggapan konsumen. Baik voluntary
attention maupun ...
