The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best used. Chapter 2 discuses the basic principles of social marketing and factors associated with selection of target audiences, message development, communication channels, and strategic partners. Chapter 3 discusses important behavior change theories that provide a foundation for social marketing. Chapter 4 provides details about the research methods used to support social marketing. Chapter 5 discuses how to manage a social marketing campaign. Chapter 6 provides a case study that fully illustrates the design, implementation and evaluation of a social marketing campaign.
Clubs are required to meet two to three hours per week and have essentially two
types of activities that the children participate in — “ecological action” and “
ecological training." Ecological action activities includes things like recycling and
trash pickup. Ecological training activities are usually proposed by the national
secretariat and are designed to connect the students with their surroundings.
Additional insight concerning social marketing is offered by Archie, Mann and
Smith (1993).
Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage. Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data. Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviors Social Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.
driven by the increased need of nonbusiness organizations for marketing
services. Recently, research has pointed out some of the antecedents that allow
for social marketing to occur. These include (among others): (a) open competition
for the acceptance of ideas and behaviors that exist in developed countries (
Rothschild, 2001), (b) increasing pressures on policy makers to implement their
policies, and (c) increasing mobility in society with its accompanying decrease in
the strength ...
Mengenai mengapa dalam Kitab Kejadian nama Yahweh sudah ada dapat
dimaklumi karena menurut tradisi disebut bahwa Pentateukh ditulis oleh Musa
atau sesudah masa Musa. Jadi, ditulis pada saat Musa sudah mengenal nama
Yahweh sehingga dari sumber-sumber naskah lisan maupun tulisan yang
digunakan Musa yang belum mengenal nama itu maka nama Yahweh
dimunculkan. Sumber- sumber Elohis dan Priestis tidak memunculkan nama itu
sebelum Keluaran, tetapi ...
Indonesia yang jumlah penduduknya menduduki peringkat terbesar ke-4 dunia merupakan tantangan tersendiri bagi pemerintah yang terus gencar dengan program pemerataan ekonominya. Kita semua tahu bahwa pemerintah mempunyai andil besar terhadap peningkatan ekonomi guna menyejahterakan rakyat. Akan tetapi, sedikit yang tahu bahwa di balik itu semua terdapat proses yang begitu panjang seolah tanpa ujung. Dikatakan demikian karena pada kenyataannya rakyat masih belum dapat dikatakan sejahtera secara keseluruhan. Oleh karena itu, perlu kiranya kita semua mengetahui apa-apa saja yang telah dilakukan pemerintah dalam proses penyejahteraan rakyat tersebut.
Kesejahteraan yang Hilang Karena Pajak 4.3.1. Dampak Pajak terhadap Kesejahteraan Apabila suatu barang dikenakan pajak maka harga yang dibayar
konsumen lebih tinggi daripada harga yang diterima oleh produsen atau penjual,
karena sebagian harga dibayarkan kepada pemerintah. Dalam beberapa hal
kadang-kadang suatu pajak akan menimbulkan beban yang lebih berat
dibandingkan nilai yang dipungut. Kelebihan beban yang ditimbulkan oleh pajak
itulah yang ...
