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Effective Business Communication

Principles and Practice for the Information Age

*Real life mini cases based on companies and charities, e.g., BT, IKEA, Oxfam. *Exercises in each chapter, suitable for groups or individual study.

This is a fast-paced, wide-ranging review of business communications - from personal presentations to direct mail, and beyond.Coverage includes: how to overcome "noise" to get your message across; effective ways to use language and images; ...