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The Complete Guide to Running Successful Workshops & Seminars

Everything You Need to Know to Plan, Promote and Present a Conference Explained Simply

A typical workshop doesn’t always sound intriguing — in fact, it’s something most people try to avoid attending. Still, seminars are held each year in many fields and industries, and usually none are alike. While thousands of executives, employees, and other professionals dread hours of lectures and preaching that the average conference involve, the one you’re planning doesn’t have to be the norm. The Complete Guide to Running Successful Workshops & Seminarsis your complete guide to putting together an effective conference that is sure to be a hitfrom start to finish, regardless of your field and audience. In this new book, you will learn the ins and outs of planning a workshop,from general decisions about how long the event will last to the minutedetails such as where each person will check in and sit. This completeguide will teach you how to effectively target and communicate withyour audience so you can give your attendees the information they weremissing. You will learn about the basics of leading a training program,such as what characteristics you should portray to show your authorityand credibility, as well as the general structural elements of a workshop,seminar, and conference. This comprehensive book will help you define thereason why you are holding a workshop, and will teach you to succinctlycreate an objective for your participants so that you are destined forsuccess. You will even learn how to evaluate and measure your successduring and after the event to prove your true effectiveness and determineyour program’s strengths and weaknesses. Filled with information abouthow to build a budget, planning, scheduling and get funding for yourworkshop, this book addresses the financial aspect of holding an hour, day,or weekend workshop so that you can adequately allocate your money.This comprehensive guide has it all — and will teach you everything youneed to know to plan, promote, and present a conference.

These lists are useful when pitching story ideas, so you can tie in your story with
these topics. Also, monitor and identify publicity opportunities from journalists and
lists, such as Help a Reporter Out (http://helpareporter.com) and Pitch Rate ...

How to Open & Operate a Financially Successful Personal and Executive Coaching Business

With Companion CD-ROM

In the U.S., the average professional coach makes roughly $150-$200 per hour. It is not uncommon for a seasoned coach to make well over $100,000 per year. If you are good at motivating and inspiring people, a coaching business may be a great choice for you. As a professional coach, you will recognize and define your clients' goals; construct a realistic strategy for achieving your goals; establish a detailed program of actions, and activities; identify, manage, and change business improvements; get effective and timely results; monitor your progress and build on your successes; achieve what may have seemed impossible; and get the rewards and recognition you deserve. If you are investigating opportunities in this type of business, you should begin by reading this book. If you enjoy working with people, this may be the perfect business for you. Keep in mind that this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; setting up your office; plans and layouts; and dozens of other valuable, time saving tools of the trade that no business should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word ) and about basic cost control systems, market research, getting new clients, tax laws, pricing, leads, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to meet IRS requirements, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales and have customers refer others to you. Successful coaches will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms found in the book, as well as a sample business plan you can adapt for your own use. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Type of Coaching Considerations Executive Coaching Most of this book is
dedicated to successful executive coaching. ... Human resource management
Having a degree in human resources or working as a human resources manager
.