Ethical and Social Marketing in Asia

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

• ISBN 13 : 0081001045
• ISBN 10 : 9780081001042
• Judul : Ethical and Social Marketing in Asia
• Pengarang : Bang Nguyen,   Chris Rowley,  
• Kategori : Business & Economics
• Penerbit : Chandos Publishing
• Bahasa : en
• Tahun : 2015
• Halaman : 342
• Halaman : 342
• Google Book : https://play.google.com/store/books/details?id=2cIcBAAAQBAJ&source=gbs_api
• Ketersediaan :

Ethical marketing is the application of ethics to the marketing process. Social
marketing seeks to influence a target audience, not just for the organisations' or
marketers' benefit, but for the greater social good, such as the general society.
Fairness management is concerned with justice and morality. Fairness is the
quality of being honest and just, and is associated with morality, impartiality and
uprightness. However, the study of ethical and social marketing topics in Asia
and their links ...

Manajemen Sumber Daya Manusia

• ISBN 13 : 9789797694142
• Judul : Manajemen Sumber Daya Manusia
• Pengarang : Chris Rowley,   Keith Jackson,  
• Penerbit : Bumi Aksara
• Klasifikasi : 658
• Call Number : 658 CHR m
• Bahasa : Indonesia
• Tahun : 2012
• Halaman : 554
• Halaman : 554
• Ketersediaan :

  2017-35260-0001

  Tersedia di Pustaka Kubang Putih - UIN Sjech M. Djamil Djambek Bukittinggi

Manajemen Sumber Daya Manusia

• ISBN 13 : 9789791486766
• Judul : Manajemen Sumber Daya Manusia
• Pengarang : Edy Sutrisna,   Basir Barthos,   Wayne Mondy,   R Wayne Mondy,   Prof. Dr. H. Abdurrahmat Fathoni, M.Si,   Chris Rowley,   Keith Jackson,   Sadili Samsudin,   Malayu S.P. Hasibuan,   Ike Kusdyah Rachmawati,   Faustino Cardoso Gomes,   Edy Sutrisno,  
• Kategori : MANAJEMEN SDM; SDM
• Penerbit : Pustaka setia
• Klasifikasi : 658.3
• Call Number : 658.3 BAS m
• Bahasa : id
• Penaklikan : x + 246 hlm ,; 23 cm
• Tahun : 2009
• Halaman : 246
• Halaman : 246
• Ketersediaan :

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