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Writing a Convincing Business Plan

(back cover) BARRON'S BUSINESS LIBRARY Titles in this series speak to men and women who are starting a company or managing an ongoing small-to-medium-size business. Emphasis is on daily operations as well as on analyzing problems and solving them. Examples and approaches cited in these books are based on true-to-life business situations. Writing a Convincing Business Plan Third Edition A sound business plan describes a business's operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical and business-savvy plan that can be presented to potential investors and financial institutions.

These tools highlight key points that may be overlooked or unappreciated if
confined to text material. There are software packages that will readily allow you
to portray numerical information in a variety of graphic formats. While you should
not be overly reliant on these graphic aids, it is important to consider the method
of presentation that will be most easily understood and most quickly grasped by
your audience. "• Know the reader. If the business plan is to attract and hold the
reader's ...