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Effective Corporate Relations

Applying Public Relations in Business and Industry

Written by seasoned public relations professionals, Effective Corporate Relations provides practical information for both management & public relations professionals on what can be achieved through corporate relations, how, & at what cost. The book gives invaluable advice on corporate strategy, building an international reputation, marketing communications, financial public relations, employee communications, local community & government public relations, & planning.

The book gives invaluable advice on corporate strategy, building an international reputation, marketing communications, financial public relations, employee communications, local community & government public relations, & planning.