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Action Research and New Media

Concepts, Methods, and Cases

Action research is now a well-documented and well-accepted research methodology. Moreover, it is especially appropriate in new media research, where innovation and change are continual, and where processes and outcomes are usually not predictable and often involve fuzzy and subjective human elements. This book offers a systematic, in-depth academic overview of the application of action research methods to the field of new media. In this space, it is the first publication of its kind in what is a new but rapidly growing field. The book is divided into two sections. Introducing the two key concepts, namely, new media and action research, the first section describes the underlying principles, processes, questions, methods and tools that are relevant to an action research approach to new media inquiry. This is followed by a deeper exploration of three advanced, innovative approaches to action research and new media: ethnographic, network, and anticipatory action research. The third and final section presents four case studies and their individual applications of action research in different new media contexts

As Brydon-Miller, Greenwood, and Maguire (2003) pointed out: 'action research
is a work in progress' (p. 11). Stringer (1999) commented that quite 'disparate'
histories of action research have been written by authors such as Kemmis and ...

The Complexity of Human Communication

Most communication research and most applications of that research acknowledge the process nature of comunication. However, the material following that acknowledgement conforms to traditional linear and static approaches treating communicatin as little more than printed text. This print paradigm persists despite repeated calls to explore the more dynamic nature of communication. In this seoond edition, the author updates and expands his argument that communication is a process analogous to the complexity in other livitn systems. Complexity theory models biological processes similara to how chaos theory treats physical and chemical processes.

The book begins with a review of philosophical and social psychological thought as a basis for explaining the mathematical and natural science models. The volume reviews a remarkable range of material stretching over three centuries.