The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
Emergency Public Relations: Crisis Management in a 3.0 World was first
published in 1981 under the title The ... updated title provides public relations
practitioners and other service providers withadeeper understanding of thecritical
issues for ...
The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."
This document consists of three sources which compile research on the influence of media sex and violence on children's development. The first is a collection of articles on children and the media; the remaining two are bibliographies of research--one on pornography and sex in the media, the other on video and computer games. The articles in the collection are: (1) "The Monster Massacre or What Is a Violent Electronic Game?" (Christofferson); (2) "Video Game Violence and Aggression: A Review of Research" (Griffiths); (3) "Killing Time? A Canadian Meditation on Video Game Culture" (Kline); (4) "Video Games and Violence: Controversy and Research in Japan" (Sakamoto); (5) "Computer Games and Aggression: Research in Australia and New Zealand" (Durking and Low); (6) "Competitive Aggression in Australian Adolescent Males during Videogame Play" (Ask, Augoustinos, and Winefield); (7) "Boys, Girls, and Violent Video Games: The Views of Dutch Children" (Nikken); (8) "New Media and Young People in Sweden" (Petrov); (9) "It Isn't Real: Children, Computer Games, Violence, and Reality" (Sorensen and Jessen); (10) "Perceptions of Video Games among Spanish Children and Parents" (Casas); (11) "Violent Elements in Computer Games: An Analysis of Games Published in Denmark" (Schierbeck and Carstens); (12) "Classifications of Interactive Electronic Media" (Christofferson); (13) "Effects of Sexual Content in the Media on Children and Adolescents" (Wartella and others); (14) "Sexual Messages on Entertainment TV in the U.S.A." (Kunkel and others); (15) "Does Pornography Influence Sexual Activities?" (Forsberg); (16) "What Is the Internet? Basic Technology from the User's Perspective" (Evjen and Bjornebekk); (17) "Sex on the Internet: Issues, Concerns, and Implications" (Griffiths); (18) "Violent Pornography on the Internet: A Study of Accessibility and Prevalence" (Bjornebekk and Evjen); (19) "Paedophile Information Networks in Cyberspace" (O'Connell); (20) "Child Sex Iconography: Iconic Narratives of Child Sex Myths" (O'Connell); (21) "Child Abuse on the Internet" (Arnaldo); (22) "The Audience's Perception of Media Violence: Review of Research in the UK" (Hargrave); (23) "Violence on Chilean Television and Audience Perception" (Silva and Souza); (24) "Censorship and the Third-Person Effect: A Study of Perception of Television Influence in Singapore" (Gunther and Ang); (25) "Attitudes to Television Content in Australia" (Cupitt); (26) "A Study on Canadian Family Discourse about Media Practices in the Home" (Caron and Caronia); (27) "The Internet and the Family: The View of U.S. Parents" (Turow with Nir); (28) "U.S. Adults and Kids on New Media Technology"; (29) "Kids Discuss Safety on the Internet" (Childrens Express); (30) "Opinions in Australia, Germany, and the U.S. on Control of Misuse on the Internet" (Waltermann and Machill); and (31) "The Protection of Minors in the Public Opinion: An Austrian Perspective" (Geretschlaeger). Each article contains references. (HTH)
... generations, reflecting the current corporate repositioning around the digital
channels of communication distribution. ... active and dynamic merchandisers of
entertainment products to the young with promotional budgets exceeding those
of the toy or movie industries. ... at the point of convergence of the twentieth
century's two most important communication technologies — the computer and
television.
Lepaskan jiwa Saudara daripada jiwa yang demikian itu, tetapi naiklah ke
angkasa yang setinggi-tingginya, naik ke angkasa ... lantas Saudara bisa
menjalankan apa yang dinamakan ilmu perbandingan, ilmu perbandingan
agama di sini.
Many PR textbooks treat this important and exciting topic in such a dull fashion. Instructors tired of teaching the first course in Public Relations from over-written, stuffy, theory-laden textbooks that cost students far too much may be interested in Shelburne. This book is a hands-on learning tool written by a practitioner who's been teaching the course for fifteen years. "Here-it-is" and "this is how you do it" is the one-two punch Shelburne delivers. And it is appropriately fun! How will this text help you and your students? * Shelburne is short, snappy and sassy. The razor sharp writing goes right to the point and keep students engaged. Reviewers summarized Merry?s writing as ?energetic? and ?dead-on." * The work-text format is ideal for hands-on learning. This is a paperback that?s chock-full of exercises. Makes student assignments easy for you and engaging for your students. * Shelburne provides instructors and students a hassle free way to harness the web. The online chapter 18 covers the how-to?s of web PR and supplements with integrated web sites. * Shelburne?s style and approach is contemporary. Relevant examples are drawn from recent headlines--including President Clinton?s visit to the author?s school. An ongoing case highlights the ins and outs of daily PIO work. Many PR textbooks treat this important and exciting topic in such a dull fashion. Instructors tired of teaching the first course in Public Relations from over-written, stuffy, theory-laden textbooks that cost students far too much may be interested in Shelburne. This book is a hands-on learning tool written by a practitioner who's been teaching the course for fifteen years. "Here-it-is" and "this is how you do it" is the one-two punch Shelburne delivers. And it is appropriately fun! How will this text help you and your students? * Shelburne is short, snappy and sassy. The razor sharp writing goes right to the point and keep students engaged. Reviewers summarized Merry?s writing as ?energetic? and ?dead-on." * The work-text format is ideal for hands-on learning. This is a paperback that?s chock-full of exercises. Makes student assignments easy for you and engaging for your students. * Shelburne provides instructors and students a hassle free way to harness the web. The online chapter 18 covers the how-to?s of web PR and supplements with integrated web sites. * Shelburne?s style and approach is contemporary. Relevant examples are drawn from recent headlines--including President Clinton?s visit to the author?s school. An ongoing case highlights the ins and outs of daily PIO work.
"Here-it-is" and "this is how you do it" is the one-two punch Shelburne delivers. And it is appropriately fun! How will this text help you and your students? * Shelburne is short, snappy and sassy.
The book contains updated case studies to reflect the latest situations. It has up-to-date technology references for print and broadcast news processes. The chapter on Cyber PR contains all the latest technologies and how they affect the PR process. At the end of every chapter useful websites are listed. The book also includes exercises for building high confidence level.· Part I. Preparation · Part II. General Practice · Part III. The PR Campaign · Part IV. Special Circumstances · Part V. Crisis Mgmt.
The book contains updated case studies to reflect the latest situations.
