Sebanyak 1539 item atau buku ditemukan

Kaidah-kaidah hukum perdagangan internasional (perdagangan multilateral) versi Organisasi Perdagangan Dunia (World Trade Organization

Hidup itu nikmat

cara cerdas menggapai ketenangan dan kebahagiaan hakiki

Semoga Allah Yang Maha Indah mengaruniakan kita akhlak yang indah.
Saudaraku, Allah itu Maha Indah dan Dia mencintai keindahan. Dengan Rahmat
-Nya, Allah menanamkan pada hati hamba-hamba-Nya rasa suka akan
keindahan.

Filsafat hukum

problematik ketertiban yang adil

Orientasi ideologi gerakan Islam

Konservatisme, fundamentalisme, sekularisme, dan modernisme

Development of ideology of Islamic movement in Indonesia.

Development of ideology of Islamic movement in Indonesia.

Islam progresif

refleksi dilematis tentang HAM, modernitas dan hak-hak perempuan di dalam hukum Islam

The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example

Inhaltsangabe:Abstract: Economic developments of the last several decades have changed the economic and social structures of industrialized and developing countries, leading to new business opportunities but also to terrifying social dangers and rising ecological catastrophes worldwide. Multinationals are increasingly expected by their stakeholders to find strategies and ways to respond to these international challenges, to play a more active role in addressing social issues, and to take responsibility for their actions in developing countries. It is the task of public relations practitioners to balance these societal demands and stakeholders expectations with the goals of their company and to communicate in an effective manner by developing socially responsible strategies. The effectiveness of strategies and communication programs depends on how public relations practitioners communicate with their stakeholders and on how much effort they make to build and maintain good relationships. To guarantee good relations and effective campaigns, the public relations function must be involved in the overall strategic management process where public relations strategies can be managed by objectives. Furthermore, public relations practitioners have to employ two-way symmetrical communication, to facilitate mutual understanding and relationship-building between their corporation and its stakeholders. Corporations can react to societal demands by using corporate social responsibility (CSR) as a public relations strategy. CSR can be considered either as an opportunity to improve a corporation s image and financial success or as a response to arising conflicts and crises. Both strategic approaches are discussed in this study, as, in practice, corporations respond to issues (proactive) but also have to deal with crises (reactive). Today, many corporations use CSR proactively, as they are aware of its various positive outcomes and valuable contributions for both society and its business success. Corporations can act with altruistic or self-interested motives, but, whichever motivation establishes the basis for CSR, both require the employment of issues management, a strategic planning process that analyses the impact of societal issues and gives corporations the chance to invest effectively and proactively. Corporations can contribute to societal demands in three ways: first, by making cash and in-kind donations to public charities; secondly they can support [...]

public relations practitioners have to employ crisis communication based on
which appropriate communication tactics ... If Nike management had paid
attention or had been willing to acknowledge that this issue could turn into a
public crisis, ...

Public Relations in Practice

The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view. International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including: - Marketing communications - Internal communication - Financial public relations - Government and local government relations - Public relations for non-commercial organizations - Business-to-business (B2B) public relations - International communications - Sponsorship - Pressure groups - Corporate social responsibility - Public relations for the services sector

International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter.

Public Relations Worktext

A Writing and Planning Resource

This textbook gives students both the fundamental knowledge and the basic writing preparation required to begin careers as public relations writers. For public relations courses.

This textbook gives students both the fundamental knowledge and the basic writing preparation required to begin careers as public relations writers. For public relations courses.

Public Relations Writing Student Workbook

Principles in Practice

This workbook gives students the opportunity to put their learning into practice. The text introduces four fictional clients for whom the students may 'work' as they complete assignments.

This workbook gives students the opportunity to put their learning into practice. The text introduces four fictional clients for whom the students may 'work' as they complete assignments.