This comprehensive book, written in an easy to understand language, aims at not only equipping the reader with the necessary tools for building a career in public relations but also assisting him or her in becoming an effective Public Relations Manager. The book strives to cater to the different areas of public relations such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations. In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession. Divided into five parts, the book gives a clear analysis of the multi-dimensional aspects of public relations and communication, practices, and the different public relations media. KEY FEATURES Provides teaching aids for easy understanding of the subject such as points to remember and review questions Gives Seven Case Studies that reflect employee relations, media relations, customer relations, and crisis management. These would greatly help students know the practical aspects of public relations. The book is primarily intended as a text for students of Public Relations, Journalism, Mass Communication, and Advertising. In addition, it should be of great benefit to the teaching community and public relations practitioners.
Corporate Public Relations Vs M Corporate Communications 8 —I CONTENTS
Concept of Corporate PR Corporate Communictions Vs Corporate PR Proactive
PR and Reactive PR Corporate Identity and Corporate Image Corporate ...
Proceedings of a national seminar on the need for deregulatory measures in education.
Dengan peserta didik yang makin kritis diperlukan tenaga pendidik yang
berkualitas tinggi, baik dari segi : 1) karakter, 2) penguasaan ilmu maupun dari ...
Di level makro kita berbicara pada strategi pengembangan sumber daya
manusia.
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Program for a mass repentance, Indonesia; Jakarta, Feb. 1999.
Program for a mass repentance, Indonesia; Jakarta, Feb. 1999.
Minangkabau customs in Sumatera Barat Province.
Karena semuanya bersatu padu, berpilin kuat, sandar bersandar sebagai kata
pepatah adat Minangkabau: — Alam takambang jadikan guru (Alam terkembang
jadikan guru). Alam itu ciptaan Tuhan dari ci- ptaan Tuhan itu manusia ...
