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Marketing Models

The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.

The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or ...

Marketing Places Europe

How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe

Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.

Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.

Advanced Adobe Photoshop for Windows

With this book, professional users of Adobe Photoshop who are looking for the best way to improve their efficiency and use the program to its potential now have the tool to achieve these results. This book offers the most advanced coverage of the program directly from the software developer. Includes a CD-ROM with sample lessons and projects.

With this book, professional users of Adobe Photoshop who are looking for the best way to improve their efficiency and use the program to its potential now have the tool to achieve these results.

Adobe Premiere

This workbook covers all the essential features of the video editing software Premiere. It features 20 tutorial lessons to guide teachers and students through Macintosh movie-making.

This workbook covers all the essential features of the video editing software Premiere. It features 20 tutorial lessons to guide teachers and students through Macintosh movie-making.

Cool & Creamy

The Ice Cream and Frozen Yogurt Book

Macromedia Dreamweaver 8

Training from the Source

Explains how to use the Web authoring program to create and manage Web sites, format text with HTML, and use Cascading Style Sheets, templates, tables, and forms to develop an interactive Web page.

Explains how to use the Web authoring program to create and manage Web sites, format text with HTML, and use Cascading Style Sheets, templates, tables, and forms to develop an interactive Web page.

The Complete Internet and World Wide Web Programming Training Course

Includes the no.1 Web development training CD: INTERNET AND WORLD WIDE WEB MULTIMEDIA CYBER CLASSROOM Includes Internet and World Wide Web How to Program - 1,200 pages of great Web development techniques * Master HTML, DHTML, XML, JavaScript, VBScript, Perl, CGI, ActiveX, and more * 6+ hours of live audio, hundreds of ready-to-run Web pages and applications, hands-on exercises, and much more * Perfect for: Beginners - Programmers moving to Web development - Web pros who want better skills LEARN HOW TO PROGRAM THE WAY YOU WANT: THE WEB-CENTERED WAY Web-centered development is the future. Master it now Get the only book-and-multimedia training course that teaches the fundamentals of programming through Web technology - HTML, DHTML, XML, JavaScript, VBScript, Perl/CGI, and more RAVES FOR OTHER DEITEL TRAINING COURSES In just the few short hours I have spent with C & C++ Multimedia Cyber Classroom I have learned more than in two entire weeks of class recitation sessions at school I just had to write you guys and say what a wonderful job youve done. - Brian Fertig, university student The Java Ultimate Cyber Classroom Training Course is great. Paul Deitel does a good job teaching

Master it now Get the only book-and-multimedia training course that teaches the fundamentals of programming through Web technology - HTML, DHTML, XML, JavaScript, VBScript, Perl/CGI, and more RAVES FOR OTHER DEITEL TRAINING COURSES In just ...