Marketing Models
The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.
- ISBN 13 : 9780135456415
- ISBN 10 : 013545641X
- Judul : Marketing Models
- Pengarang : Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy,
- Kategori : Marketing
- Penerbit : prentice hall
- Bahasa : en
- Tahun : 1992
- Halaman : 803
- Halaman : 803
- Google Book : http://books.google.co.id/books?id=Pw2oPwAACAAJ&dq=inauthor:kotler&hl=&source=gbs_api
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Ketersediaan :
The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or ...
