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Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing–based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don′t understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University′s Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.

A Marketing Approach to Finding Funds for Your Business Philip Kotler,
Hermawan Kartajaya, S. David Young. PART THREE TOOLS FOR ATTRACTING
AND KEEPING INVESTORS AND LENDERS 6 Strategy: How to Win Investors'
Mind ...

On becoming a customer-centric company

transformasi Telkom menjadi perusahaan berbasis pelanggan

Development of telecommunication industry and efforts of Telkom, a state-owned telecommunication company in Indonesia to become customer-based company towards global competition.

Development of telecommunication industry and efforts of Telkom, a state-owned telecommunication company in Indonesia to become customer-based company towards global competition.

Hermawan Kartajaya on Positioning

Selama ini, positioning dikenal sebagai strategi untuk menguasai pikiran konsumen dengan penawaran perusahaan kita. Saya mendefinisikan positioning sebagai strategi untuk mengarahkan para pelanggan. Positioning adalah upaya membangun kesan di benak konsumen bahwa perusahaan kita layak dipercaya dan kompeten. Seri 9 Elemen Marketing: 1. Brand 2. Differentiation 3. Positioning 4. Segmentation 5. Targeting 6. Marketing Mix 7. Selling 8. Service 9. Process Hermawan Kartajaya adalah pendiri dan Presiden MarkPlus&Co, serta Presiden World Marketing Association (WMA). Buku-buku hasil karyanya, antara lain adalah Repositioning Asia: From Buble to Sustainable Economy (John Wiley & Son, 2000), Rethinking Marketing: Sustainable Marketing Enterprise in Asia (Prentice hall, 2002) - keduanya ditulis bersama Prof. Philip Kotler - Hermawan Kartajaya on Marketing (Gramedia Pustaka utama, 2003), dan Marketing in Venus (Gramedia Pustaka Utama, 2003). Pada 2003, Hermawan terpilih sebagai salah satu dari "50 guru who have shaped the future of marketing" oleh CIM-UK. Dua wakil yang terpilih dari Asia adalah beliau dan Keniichi Ohmac. [Mizan, Pustaka, Referensi, Bisnis]

W' ermawan Kartajaya adalah pendiri dan Presiden J -} MarkPlus&Co, dan
Presiden World Marketing / / Association (WMA). Hermawan adalah pembicara
seminar serta penulis kolom dan buku yang produktif. Buku-buku hasil karyanya,
 ...

The History of an Islamic School of Law

The Early Spread of Hanafism

The Hanafi school of law is one of the oldest legal schools of Islam, coming into existence in the eighth century in Iraq, and surviving up to the present. So closely is the early development of the Hanafi school interwoven with non-legal spheres, such as the political, social, and theological, that the study of it is essential to a proper understanding of medieval Islamic history. Using rich material drawn mainly from medieval Islamic biographical dictionaries, Nurit Tsafrir offers a thorough examination of the first century and a half of the school's existence, the period during which it took shape. She provides a detailed account of the process by which the school attracted ever more followers and spread over vast geographical areas in the Islamic world empire. The book makes an important contribution to our understanding of the history of this influential school of law in the broader context of Islamic history. The History of an Islamic School of Law: The Early Spread of Hanafism will be of interest to all those concerned with early and medieval Isalmic history, the history of Islamic schools of law, legal history, and the social history of classical Islam.

Penghayatan falsafah pendidikan kebangsaan di kalangan bakal-bakal guru

satu kajian terhadap pelajar-pelajar Sarjana Muda Sains serta Pendidikan (Pengajian Islam) Universiti Teknologi Malaysia

A Spiritual Approach to Parenting

In this perceptive guidebook, Dr. Barrick outlines spiritual formulas for family harmony and soul liberation. She also addresses the karmic equation of marriage and family. A Spiritual Approach to Parenting reveals the cycles of life we all pass through and shows how we can deal with their corresponding life lessons.

In order to be successful as parents and teachers, we also need a certain sense
of humor about the ups and downs of life. As we lighten up we brighten the day
for everybody. All of us have had the experience of watching children learn, grow,
 ...

Successful Inclusion Strategies for Secondary and Middle School Teachers

Keys to Help Struggling Learners Access the Curriculum

How do you reach the reluctant learner? This research-based resource offers great insights into the barriers that inhibit learning.

... flexible and assessment is continuous. We should inquire often of our textbook
publisher about the I 08 SUCCESSFUL INCLUSION STRATEGIES FOR
SECONDARY AND MIDDLESCHOOL TEACHERS Key 36: Universal Design
Learning.