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Business Strategy

An Introduction

Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies – bringing the real world of business into the classroom with authentic research and analysis based activity. Key Features: • Ensures students have access to all topical issues – includes dedicated chapters on CSR, financial analysis, new technologies and emerging markets • Excellent international case studies of varying lengths help students digest theory through practical examples, bringing the subject-matter to life • Innovative pedagogy including 'Guru Guides' (bite-sized bios of key thinkers in the field) and an on-page glossary to define complex issues as they appear • A range of student learning and teacher resource materials, including bonus case studies, Powerpoint slides and self-test questions available at www.palgrave.com/business/campbell • AND includes free access to SPS at www.planning-strategy.com where students can solve real business problems

He has won several prizes, including the George R. Terry Book Award, the Igor
Ansoff Award and Management Book of the Year award. He died in 2004.
Christopher Bartlett received an undergraduate degree in economics from
University of ...

Australian piano miniatures

How to Build an Android

The True Story of Philip K. Dick's Robotic Resurrection

The stranger-than-fiction story of the ingenious creation and loss of an artificially intelligent android of science-fiction writer Philip K. Dick In late January 2006, a young robotocist on the way to Google headquarters lost an overnight bag on a flight somewhere between Dallas and Las Vegas. In it was a fully functional head of the android replica of Philip K. Dick, cult science-fiction writer and counterculture guru. It has never been recovered. In a story that echoes some of the most paranoid fantasies of a Dick novel, readers get a fascinating inside look at the scientists and technology that made this amazing android possible. The author, who was a fellow researcher at the University of Memphis Institute of Intelligent Systems while the android was being built, introduces readers to the cutting-edge technology in robotics, artificial intelligence, and sculpture that came together in this remarkable machine and captured the imagination of scientists, artists, and science-fiction fans alike. And there are great stories about Dick himself—his inspired yet deeply pessimistic worldview, his bizarre lifestyle, and his enduring creative legacy. In the tradition of popular science classics like Packing for Mars and The Disappearing Spoon, How to Build an Android is entertaining and informative—popular science at its best.

The studio people thought the title was not catchy enough, so they called it Blade
Runner. As is always the case, the movie is rather different from its source
material. Deckard's wife is out of the picture, and there are no electric sheep
living on ...

Professional Android Wearables

The fast and easy way to get up and running on Android wearables Written by an expert author team with years of hands-on experience in designing and building wearables, Professional Android Wearables covers how to use the Android Wear platform and other techniques to build real-world apps for a variety of wearables including smartbands, smartwatches, and smart glasses. In no time, you'll grasp how wearables can connect us to the Internet in more pervasive ways than with PCs, tablets, or mobile devices; how to build code using Google's Wear SDK for Android-enabled hardware devices; how Android Wear and other Android development techniques are capable of building several presented example projects; and much more. Wearables are the next generation of smart mobile devices, it's no wonder you will want to master Android Wear SDK to build smart wearable apps for a multitude of form factors and applications. Shows you how to navigate Android Wear SDK Clearly explains how to use the Android Wear platform to build real-world apps The companion website includes source code for all of the projects described in the book If you're an experienced Android developer looking to master Android Wear SDK to build wearable apps, you've come to the right place.

Professional Android Wearables Provides experienced and novice Android developers with hands-on instruction in creating apps using Google’s new Android Wear SDK Explores the future of wearable devices and pervasive Internet connectivity, ...