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Successful Proposal Strategies for Small Businesses: : Using Knowledge Management to Win Government, Private-Sector, and International Contracts, Sixth Edition

Here's your one-stop-shop for winning new business! the new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable for businesses of all sizes, Successful Proposal Strategies provides extensive and important context, field-proven approaches, and in-depth techniques for business success with the Federal Government, the largest buyer of services and products in the world. This popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, highly practical, and easy to use. Small companies with a viable service or product learn how to gain and keep a customer's attention, even when working with only a few employees. Offering a greatly expanded linkage of proposals to technical processes and directions, the Sixth Edition includes a wealth of new material, adding important chapters on cost building and price volume, the criticality of business culture and investments in proposal success, the proposal solution development process, and developing key conceptual graphics. CD-ROM Included! Features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing Proposal and Contract Acronyms; and a sample architecture for a knowledge base or proposal library.

USINESS OWNERS, leaders, and marketing professionals all pursue economic
success. Conveying the strengths of your organization in terms that are
meaningful to your customers' technical requirements, business objectives, and
mission ...

Strategies for Successful Writing, Concise Edition

For first-year courses in Composition/Rhetoric. At every step of the writing process, Strategies for Successful Writing, Concise Edition supports students as they learn to compose in the rhetorical modes. Over 100 short examples demonstrate writing concepts and strategies, so that they can recognize them more easily in the longer reading selections and apply them in their own compositions. Instruction is kept brief and to the point, so that students spend more time writing and less time reading about writing. Also available with MyWritingLab™ MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. In addition to the full eText, all writing activities included in the text are available within MyWritingLab, making managing and grading lower-stakes work easier for instructors. NOTE: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. If you would like to purchase both the physical text and MyWritingLab, search for: 0134150856 / 9780134150857 Strategies for Successful Writing, Concise Edition Plus MyWritingLab with Pearson eText — Access Card Package, 11/e Package consists of: 0133944131 / 9780133944136 MyWritingLab with Pearson eText — Access Card 013394414X / 9780133944143 MyWritingLab with Pearson eText — Inside Star Sticker 0134119517 / 9780134119519 Strategies for Successful Writing, Concise Edition

Also available with MyWritingLab™ MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.

Abnormal Psychology and Modern Life

A textbook that provides a comprehensive overview of the field of abnormal psychology, incorporating current research while retaining a focus on clinical description. This revised and updated edition integrates the DSM-IV taxonomy and diagnostic criteria into the discussion of the various types of disorder, while the essential features of DSM-IV are printed for ready reference on the endpapers of the volume. Numerous supplements are available to accompany the text. Annotation copyright by Book News, Inc., Portland, OR

This revised and updated edition integrates the DSM-IV taxonomy and diagnostic criteria into the discussion of the various types of disorder, while the essential features of DSM-IV are printed for ready reference on the endpapers of the ...

Advanced Abnormal Child Psychology

There was a time when abnormal child psychology was the stepchild of abnormal psychology, with perhaps one or two chapters in an entire advanced textbook devoted to children. Given the explosive amount of new research on child development in general since the 1980s, "stepchild" is obviously no longer a valid characterization. Indeed, in the last 15 years, many new journals devoted to childhood problems have made their appearance on library bookshelves. The first edition of this book was assembled in an effort to integrate the empirical and clinical literatures and show the advanced undergraduate and beginning graduate student the breadth and depth of our existing knowledge about the disorders that manifest themselves early in development. Now, since its publication in 1995, a great deal more work has been done. This revised and expanded second edition includes much new material from the first edition authors and from several new ones, all respected experts in the field. Part I offers an overview. It outlines: *historical developments with documentation of the neglect and abuse that children suffered at the hands of society well into the 20th century; *developmental psychopathology as a theoretical framework to guide research and clinical efforts; *psychophysiological determinants of behavior, with special attention focused on childhood autism, and attention deficit and antisocial conduct disorders; *theoretical, methodological, and practical considerations involved in determining investigatory paths including sampling, design selection, measurement, data analysis, and pragmatics; and *the reactions of children, families, and society to complex and diverse child health problems. Part II addresses assessment and treatment issues. It discusses: *behavioral treatment of childhood disorders and multiple case examples of commonly used techniques; *new developments in pharmacological treatment and sound guidelines for the consideration of pharmacotherapy; and *formulations and a review of preventive interventions. Part III examines specific disorders of childhood and adolescence. It discusses: *anxiety disorders, affective and mood disorders, mental retardation, autism, specific developmental disorders, conduct disorder, attention-deficit hyperactivity disorder (ADHD), and eating disorders; *psychological aspects of pediatric disorders--interventions tailored to the needs of the child and family to maximize adaptation and recovery; and *substance use disorders--ranging from models emphasizing social influences to those focusing on biological vulnerabilities. Each chapter in Part III has an identical structure--clinical description, causes, course, familial contributions, psychological and genetic influences, current treatments, summary--and includes numerous case illustrations.

The first edition of this book was assembled in an effort to integrate the empirical and clinical literatures and show the advanced undergraduate and beginning graduate student the breadth and depth of our existing knowledge about the ...

Fundamentals of Abnormal Psychology and Modern Life

A streamlined, pedagogically enhanced version of the best-selling book that has educated readers about the field of abnormal psychology since 1948. This book uses an authoritative, balanced integration of theory and practice, strong research base, and clinical sensitivity to teach readers the fundamentals of abnormal psychology. For students or others interested in learning about abnormal psychology.

This book uses an authoritative, balanced integration of theory and practice, strong research base, and clinical sensitivity to teach readers the fundamentals of abnormal psychology.

Loose-leaf Version for Abnormal Psychology

Rosenberg and Kosslyn's Abnormal Psychology brings students to the very forefront of the study of the brain and its role in psychological disorders. Now that text returns in a new edition that again matches the latest research from neuroscience to culture-based approaches with riveting human examples, helping your students understand the both the scientific foundations and the personal impact of mental illness. The new edition also brings forward the books distinctive emphasis on the dynamic interplay between the neurological, psychological, and social factors involved in understanding psychological disorders and their treatment. A Superb Author Team An experienced teacher, author, and practicing clinical psychologist, Robin Rosenberg is also an expert at using pop culture to examine psychological concepts (you can see her work in Slate magazine, Whats the Matter with Batman?). Stephen Kosslyn is a renowned neuroscientist, formerly of Harvard and Stanford and now founding Dean at the Minerva Project (a new start-up university), and an accomplished communicator for undergraduate and general audiences.

The new edition also brings forward the books distinctive emphasis on the dynamic interplay between the neurological, psychological, and social factors involved in understanding psychological disorders and their treatment.

Abnormal Psychology and Modern Life

A textbook that provides a comprehensive overview of the field of abnormal psychology, incorporating current research while retaining a focus on clinical description. This revised and updated edition integrates the DSM-IV taxonomy and diagnostic criteria into the discussion of the various types of disorder, while the essential features of DSM-IV are printed for ready reference on the endpapers of the volume. Numerous supplements are available to accompany the text. Annotation copyright by Book News, Inc., Portland, OR

This revised and updated edition integrates the DSM-IV taxonomy and diagnostic criteria into the discussion of the various types of disorder, while the essential features of DSM-IV are printed for ready reference on the endpapers of the ...