Sebanyak 31 item atau buku ditemukan

Public Relations Writing Worktext

A Practical Guide for the Profession

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, and offers instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planning, and online communication. Examples accompany the discussions, providing guidance and structure for the varied writing activities. Retaining the approach of the second edition, this text incorporates numerous changes and updates, making it suitable for use as a primary course text. Updates include: increased focus on writing for the web, blogs, and electronic media, including information on writing social media releases and a new chapter entitled "New and Social Media" a new planning outline to help writers develop more effective messages expanded checklists for writers to reference when working on assignments additional examples of effective public relations writing by leading companies in a variety of organizational settings, including Mattel, UPS, Burger King, Sara Lee, Xerox, Frito-Lay, and many more new assignments based on topics, issues and problems that public relations professionals in all sectors face today restructured content for improved writing flow and consistency full instructor manual available at www.routledge.com/textbooks/zappala Authors Joseph M. Zappala and Ann R. Carden offer a clear and engaging introduction to the writing activities involved in public relations practice, resulting in a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.

Public Relations Writing Worktext provides the fundamental knowledge and the
basic preparation required for the professional practice of public relations writing.
This textbook introduces readers to public relations and writing, providing an ...

Effective Press Relations for the Built Environment

A Practical Guide

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press. With quotes, advice and opinions from the industry's key journalists – including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design – Effective Press Relations for the Built Environment, offers practical guidance on topics such as: how to approach planning a strategy for a project how to write, seek approval, build a target press list and issue the information to magazines how to speak to the press how to manage a crisis and handle bad press. With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant.

It is written from first base, on the assumption that some readers may be new to
the world of press relations, while others ... to manage press work in-house, and
how to get the most when working with an appointed public relations consultant.

Doing Real Research

A Practical Guide to Social Research

Challenging the formality and idealized settings of conventional methods teaching and opting instead for a real world approach to social research this book offers frank, practical advice designed to empower students and researchers alike. Theoretically robust and with an exhaustive coverage of key methodologies and methods the title establishes the cornerstones of social research. Examples reflect research conducted inside and outside formal university settings and range from the extremes of war torn countries to the complexities of school classrooms. Supported by a wealth of learning features and tools the textbook and website include: · Video top tips · Podcasts · Full text journal articles · Interviews with researchers conducting field research · Links to external websites and blogs · Student exercises · Real world case studies

Challenging the formality and idealized settings of conventional methods teaching and opting instead for a real world approach to social research this book offers frank, practical advice designed to empower students and researchers alike.

The Business Plan Workbook

A Practical Guide to New Venture Creation and Development

One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning.

With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business ...

Implementing the Four Levels

A Practical Guide for Effective Evaluation of Training Programs: Easyread Super Large 24pt Edition

A Practical Guide for Effective Evaluation of Training Programs: Easyread Super
Large 24pt Edition Donald L. Kirkpatrick. on-the-job observation using a checklist
—needed to be implemented immediately to ensure that the transfer took place.

Research for Development

A Practical Guide

Research for Development offers a comprehensive guide to commissioning, managing and undertaking research in development work. It serves both as a practical reference manual and an indispensable learning tool. Divided into three parts, the book provides a complete overview of the research process spanning: - the uses, planning and management of research - reviewing existing evidence - learning development research skills - choosing research methods - undertaking ethical research - writing an effective research report - promoting research uptake and assessing research - monitoring and evaluation This fully revised second edition also includes a new section on how to use the internet for research. Its 16 chapters are enriched by a variety of international case studies, checklists of key points, learning exercises, helpful references to further reading and engaging illustrations. The book also includes a detailed glossary of terms. Drawing on considerable hands-on experience, Research for Development is an ideal practical companion for students of development studies and public policy, as well as practitioners in the field. Cover image © Jenny Matthews / World Vision/ PhotoVoice From PhotoVoice's See it Our Way project, Pakistan For more information visit www.photovoice.org

The European Association of Development Research and Training Institutions (
EADI) is a professional network for development studies in Europe, and its
website offers information about the latest events and activities of its working
groups as ...

Research for Development

A Practical Guide

`[Research for Development] is well-written and, at every stage, is well-documented with practical examples. The simplicity with which it is written adds to its value in that non-professional persons get well-aquainted with the research process. Every chapter in the book ends with highlighting of the main points made in that chapter... A further strength of the book is the inclusion of an appendix with a list of websites that deal with issues in the area of development research... the simplicity of its organization and message should appeal to people/researchers across disciplines' - Pakistan Development Review `Research for Development achieves the near impossible: it provides vast quantities of useful guidance for almost anyone involved in research for development regardless of the size of your research project or your role within that project' - Arvac Bulletin `Written by professional researchers, this immensely practical book provides development workers with a more research-oriented point of view, so that they can avoid mistakes in the design of programmes. It will also help them to understand people's needs and respond accordingly' - The Asian Age `It is a beautiful and comprehensive compilation giving scores of instances that prove the essentiality if carrying out a survey of a particular locality for bringing about a change there' - Rafique Jalal, DAWN This book provides a comprehensive introduction and handbook for undertaking and managing research in development. It is designed to provide both a quick reference manual and an indispensable learning tool for all students, researchers and practitioners engaged in development work. The text is divided into two parts: Managing research for development, and Doing research for development. Together the two parts review the complete research process from outlining the essential role and purpose of research, highlighting specific issues to development research, to demonstrating how to evaluate and secure the best results from subsequent research projects. The book includes: an overview of different types of research in development work; practical steps to writing a brief and managing research; practical steps to evaluating and promoting research findings; step by step guides to getting started and choosing a research method; detailed guidelines to seven key research techniques; examples, exercises, summaries and checklists; and glossary and guides to additional resources and packages Drawing on considerable hands-on experience, Research for Development will be an essential companion and invaluable tool for anyone engaged in contemporary development research, development work and development studies.

3.4 Peer research Peer research is a special type of participatory research, which
has developed in recent years as a valuable way of working within development
work in the North and the South (Kirby, 1999). Essentially, people from the ...

English for public speaking

a practical guide

The Internet and the Language Classroom

A Practical Guide for Teachers

This text explores the theory and application of the Internet in the traditional classroom environment; from using the Web and e-mail to creating Web projects and running e-mail exchanges.

This text explores the theory and application of the Internet in the traditional classroom environment; from using the Web and e-mail to creating Web projects and running e-mail exchanges.